Colors Cineplex redefines entertainment at Nauchandi Mela

In Campaigns By Bhawana Anand - June 14, 2019

The space offers unique amenities and entertainment options to engage audiences and build experiential recall in Meerut

Podhigai Ads rolls out new initiatives to benefit media owners & clients

In OOH News By Ria Banerjee - June 12, 2019

The Chennai-based OOH firm has launched online payment options and Lease Your Media option on their website, which brings both parties involved on a common ground

Coca-Cola navigates way to the recycle bin with iconic swirl

In Gallery By Bhawana Anand - June 10, 2019

Designed and executed by Publicis Italy, the initiative is towards reducing its contribution to environmental waste

Transfer of BMC’s Nidhi Choudhari may further delay OOH policy implementation

In OOH News By M4G Bureau - June 05, 2019

The Ex- Deputy Municipal Commissioner of Brihanmumbai Municipal Corporation (BMC), has been transferred following a twitter controversy

Central Railway’s Pune division plans to re-tender Shahir Amar Shaikh Chowk media

In OOH News By M4G Bureau - May 31, 2019

The authority has reportedly reduced the area for hoardings and issued strict orders for the check of site strength

Q1 2019 sees UK OOH grow by 6.8% y-o-y

In Research By M4G Bureau - May 28, 2019

The report by PwC shows OOH continuing to grow at a faster rate compared to previous quarters, posting a 3.1% growth and DOOH growing at 10.9%

Torrent Advertisers wins media rights for outdoor premises of railway stations

In OOH News By M4G Bureau - May 20, 2019

The Bhubaneshwar-based OOH firm has acquired exclusive media rights for outdoors in Sambalpur, Balasore and 30 railway stations on the Puri -Palaka route

Ocean to redevelop, introduce new DOOH screens in Glasgow

In Digital OOH By M4G Bureau - May 15, 2019

This is Ocean’s second major council win of the year following its agreement with Southampton City Council which was announced in January

Odisha OOH suffers huge losses post ‘Fani’

In OOH News By Ria Banerjee - May 15, 2019

The outdoor advertising business in the state has reportedly incurred a loss of around Rs 60 crore due to the cyclone

Max goes for the kill with Avengers @ Kids Fest

In OOH News By M4G Bureau - April 29, 2019

To get closer to its core TG, the brand is bringing in attractions like larger-than-life sized figurines of favourite Avengers such as the Incredible Hulk, Ironman, Thor, Spiderman, Captain America and Thanos