Walmart launches display self-serve platform

In Digital OOH By M4G Bureau - February 11, 2021

Walmart acquired Thunder’s IP and technology, which will offer creative versioning, testing and optimization to help advertisers and deliver an omnichannel impact with more speed, control and convenience

Wavemaker launches AI powered multi-audience planning platform

In OOH News By M4G Bureau - February 10, 2021

Powered by AI and best in class data sets, the new platform, Maximize, is claimed to be industry’s first product to allow end-to-end planning for fragmented target audiences

Lucknow Nagar Nigam reimposes Advertisement Tax

In OOH News By Bhawana Anand - February 05, 2021

In 2017, the Corporation body had ordered the removal of outdoor sites in the perceived absence of Advertisement Tax and the consequent loss of revenues

Kolkata Municipal Corporation launches tender for Monopole Street Hoardings media rights

In OOH News By M4G Bureau - January 25, 2021

The 161 locations within the jurisdiction of the Corporation will be tendered for construction of monopole street hoardings

Watch it to feel it with Rado

In Campaigns By Bhawana Anand - January 22, 2021

The OOH campaign by the Swiss watch brand was inspired by its latest deep green collection and created a striking presence across premium sites in multiple cities

Posterscope publishes 2021 Predictions for OOH planning in a post-pandemic world

In Research By M4G Bureau - January 18, 2021

The predictions focus on how to navigate the OOH landscape during and post the Covid-19 pandemic, including what this means for brands and clients

Digital Signage market to grow by $7 Billion by 2024

In Research By M4G Bureau - January 11, 2021

The report by SpendEdge predicts Samsung Electronics, LG Electronics, Sharp Corporation and Panasonic Corporation to be top leading suppliers

DMRC opens bid for metro trains’ exclusive advertising rights

In OOH News By M4G Bureau - December 29, 2020

The tender includes Line no 1 i.e. Red line for 9 years of duration

Shut-out for a cause: Giant mask on South Africa billboard

In Campaigns By M4G Bureau - December 14, 2020

A public service OOH campaign SHOUT4MASKS aimed at raising funds to distribute protective masks in South Africa has a 3D fabric mask spanning 4 meters in length, 3.6 meters in width and weighing 180kg being featured on a billboard in Johannesburg

Advertising weathered 2020 storm relatively well: GroupM report

In Research By M4G Bureau - December 07, 2020

Outdoor advertising is estimated to decline by 31% during 2020, including DOOH media; Next year would see a partial rebound, with 18% growth