Results For "RED"
739 News Found
‘Redeveloped stations will function as City Centre Rail Malls’
In Viewpoints By Rajiv Raghunath - March 26, 2021
Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC) sees huge scope for private participation in the modernisation of railway stations that will also pave the way for innovative railway media advertising avenues. OOH firms could play a key part in railway station operations on as in the case of redeveloped airports, he states.
WOO expands global footprint with 8 new members since the start of 2021
In OOH News By Rajiv Raghunath - March 25, 2021
The new members are OOH media owners Red Tape Media (Pakistan), Impres (Bulgaria), BLIMP, XuniPlay and Pladway (all Italy), TDT (Uruguay), Absen (China), PCDS (UK).
Moving Walls Group launches e-commerce platform VideOOH.Deals
In Digital OOH By Rajiv Raghunath - March 15, 2021
The platform, powered by Location Media Xchange (LMX), simplifies the media buying experience, especially for small and medium advertisers
It’s green all the way for Assembly election OOH campaigns in Kerala
In OOH News By M4G Bureau - March 09, 2021
Election Commission has empowered the district election officer to take legal action against parties violating the mandate
JCDecaux launches tool to study impact of OOH creatives
In OOH News By M4G Bureau - March 03, 2021
The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands
Paras Dairy hops on to in-cab product sampling activity
In OOH News By M4G Bureau - March 02, 2021
The brand partnered with CashUrDrive for in-cab sampling of Paras Milkshakes across India
OOH to take longer turnaround time, says CRISIL report
In Research By M4G Bureau - February 26, 2021
According to the report, the media and entertainment revenue will rebound 27% next fiscal with strong balance sheets and liquidity expected to help credit profiles of larger players
Home is the hero in IKEA’s new campaign
In OOH News By M4G Bureau - February 24, 2021
The new campaign, second in a series launched across TVC, OOH and digital, drives home the values of shared responsibilities in a home and the importance of a family growing together
OOH reverts to 2007 figures due to pandemic: PMAR 2021 report
In Research By Bhawana Anand - February 18, 2021
The report however adds that Q4 in 2020 has registered a 61% increase over Q3 in 2020 and a 16% increase over Q4 in 2019, which indicates a sharp revival in 2021 for the market and ADEX
KPMG India, Infomo in tie-up to tap digital advertisers
In Digital OOH By M4G Bureau - February 12, 2021
The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform with a unique model that ensures sell-side stakeholders get better ROI compared to delivery of standard ads sourced from existing programmatic ads