Future-proofing DOOH with streaming content

In Viewpoints By - February 15, 2022

Gulab Patil, CEO of Lemma, one of the largest global Programmatic DOOH platforms, shares his insights on the transformative impact of streaming content on DOOH media, and how this medium is assuming an instrumental role in omni-channel communication, preferred by a growing band of leading advertising brands globally.

ROAD to Africa’s OOH growth

In OOH News By Rajiv Raghunath - February 07, 2022

Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Primedia Outdoor share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.

Common currency, standardisation of OOH will spur growth of highly diverse African OOH markets: Celia Collins

In OOH News By Rajiv Raghunath - February 04, 2022

Celia Collins, General Manager Africa, Omnicom MediaGroup shared her perspectives on the African OOH market in conversation with Tom Goddard, President & Executive Chairman, WOO in the virtual Africa Forum organised on Feb 3

Reimagining Urban India, thrust on Tier 2 & 3 city development – new vistas for OOH

In OOH News By Rajiv Raghunath - February 02, 2022

Finance Minister Nirmala Sitharaman has underscored the need to nurture the mega cities and their hinterlands to become current centres of economic growth

ADEX zooms 37% despite Covid II: Flash figures from Pitch Madison Report 2022

In OOH News By M4G Bureau - January 25, 2022

Sam Balsara, Chairman, Madison World, says, “The two Covid years of 2020 and 2021 have altered the structure of ADEX, but Indian ADEX has shown that it is resilient and contrary to expectation surpassed 2019 ADEX levels.”

OOH Capital extends global reach with three new partners

In OOH News By Rajiv Raghunath - January 19, 2022

OOH Capital advises OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape

M&E industry rising to pre-Covid levels, cites CII-BCG report

In Research By M4G Bureau - January 03, 2022

OOH growth will be triggered by infrastructure development projects and evolving DOOH

“OOH has a higher sticky factor compared to other mediums”

In Viewpoints By N Jayalakshmi - December 23, 2021

Somany Ceramics is a brand that has leveraged the out-of-home (OOH) medium in many ways - from hoardings and branded buses that also served as mobile stores; to in-stadium and airport branding. In an interaction with Media4Growth, Minal Somany, Brand Custodian, Somany Ceramics, shares the brand’s experience in the OOH space, the possibilities with it in future and the challenges therein. Read on…

BACARDI brings Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover & Pedicab fleet

In Campaigns By Rajiv Raghunath - December 21, 2021

The takeover featured surprise appearances from ‘West Side Story’ actress and Puerto Rican singer Ana Isabelle, Broadway’s ‘Thoughts of a Colored Man’ star and singer-songwriter Mack Wilds, plus performances from It’s Showtime NYC and more

Madison World’s HiveMinds expands in Delhi-NCR, appoints Mohit Grover to lead the business

In OOH News By M4G Bureau - December 17, 2021

Mohit Grover has worked in insurance & travel companies like redBus, Goibibo, and MakeMyTrip, and spearheaded his entrepreneurial venture Neemrana Naturals