Next WOO Congress in Lisbon on June 7-9, 2023

In OOH News By Rajiv Raghunath - June 08, 2022

The Toronto Congress featured indepth discussions on wide ranging areas, such as, programmatic, what clients want from OOH, sustainability, diversity and the way digital OOH amplifies social media in real time.

RMAI webinar on ‘Emerging role of technology in rural consumer goods & services redistribution’ on June

In OOH News By M4G Bureau - June 03, 2022

The webinar is part of an ongoing webinar-series titled Decade of Change.

Clear Channel Outdoor's rebooted bus shelters allow brands to drive consumer action, social media engagement

In OOH News By Rajiv Raghunath - June 03, 2022

Showcase Shelters provide immersive, tailored advertising experiences that engage consumers at eye level with creative brand presentations and an array of engagement opportunities, including activating via QR codes and sharing images and hashtags that drive action across social platforms.

UK’s circular economy specialist Reconomy teams up with Out of Hand, MYgroup to convert printed banners into bags

In OOH Solutions By Rajiv Raghunath - May 31, 2022

Reconomy has partnered with outdoor signage, advertising and promotional materials experts Out of Hand and recycling specialists MYgroup to recycle printed banners into litter picking bags for charity Surfers Against Sewage

OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study

In Research By Rajiv Raghunath - May 18, 2022

Anna Bager, President and COO, OAAA says the results of the research with Comscore should send a clear signal to advertisers: OOH is a vital part of the media mix.

Khushi Advertising delivers a larger-than-life marketing & media campaign for K.G.F: Chapter 2

In Campaigns By M4G Bureau - April 19, 2022

“We are thrilled to see the rise of KGF nationally and the ever-growing fan following of Rocking Star Yash across India. Along with Khushi Advertising, we planned a campaign desired to achieve and create even more excitement,” says Vijay Kiragandur, Producer – Hombale Films.

Omnicom Media Group launches programmatic marketplace for point-of-purchase 80,000+ screens in US

In OOH News By M4G Bureau - April 13, 2022

Live since April 8, this private marketplace (PMP) gives OMG clients preferred access to net new and existing consumer touchpoints and the latest advances in place-based inventory from leading retail vendors/networks

Xperia Group innovatively highlights Magicbricks ‘Property Sahi. Services Sabhi’ value proposition

In Campaigns By M4G Bureau - April 13, 2022

The innovation highlights each of the services offered by online property marketplace

Armour Digital OOH is ‘Powered By’ Sponsor of Outdoor Advertising Convention (OAC) 2022

In OOH News By M4G Bureau - April 06, 2022

OAC is a prism through which our industry sees the contours of OOH growth opportunities in the making, says Anil Hirani

Signpost India takes up advertising, experiential marketing at Chennai International Airport

In OOH News By M4G Bureau - April 01, 2022

Dipankar Chatterjee, Founder & Director, Signpost India says, "We are honoured to work with AAI Chennai. It is one of India’s major international airport hubs and a highly valued market.”