Outdoor Advertising Awards 2022 enters judging Round 2

In OOH News By M4G Bureau - July 22, 2022

The onsite, in-person, round of judging for Outdoor Advertising Awards 2022 got started today at Courtyard by Marriott in Gurugram, as an eminent panel of brand marketers chaired by Santosh Padhi,Chief Creative Officer, Weiden+Kennedy India, evaluated entries shortlisted from the first, online round of judging.

GroupM reaffirms commitment to decarbonisation

In OOH News By M4G Bureau - July 21, 2022

WPP is working to develop the technology and standards that can be used to measure and reduce emissions from advertising globally.

‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’

In Gallery By - July 15, 2022

Junaid Shaikh, Managing Director of Roshanspace Brandcom says the OOH ecosystem in India is poised for transformative changes. Organisations that have ideation and innovation as the backbone of business will be the forerunners. Junaid shares his perspectives on OOH trends and developments in an interview with Rajiv Raghunath.

Shree Advertising & Marketing takes up branding rights at Imagicaa theme park

In OOH News By Prantika Ghosh - July 04, 2022

The branding rights have been acquired for a period of 5 years.

Toronto-based Atreda launches DSP Adstanding for DOOH

In OOH News By M4G Bureau - June 28, 2022

Brand advertisers will be able to use Adstanding’s self-service platform to access a network of 250,000 digital screens across North America

Vritti iMedia on eco-drive at 500+ bus stations

In OOH News By M4G Bureau - June 27, 2022

Vritti partnered with state transport corporations in Maharashtra, Punjab, Haryana, Karnataka, Rajasthan, Himachal Pradesh and Goa for the 10-day activity.

‘We’re excited to see top brands choosing to market themselves to the SOS audience’

In Viewpoints By Rajiv Raghunath - June 24, 2022

Julian Chu, Head of Strategy and Growth of US-based SOS that operates a network of wellness vending machines with advertising media, talks about the company’s pioneering business and brand associations, in an interview with Rajiv Raghunath

Guwahati-based A.R.T. Entertainment & Services wins bus branding rights in 3 North-East states

In OOH News By M4G Bureau - June 23, 2022

The experiential marketing and OOH company recently acquired exclusive bus branding rights in Assam, Meghalaya, and Tripura.

IIM Ahmedabad Professor Arvind Sahay to speak on neuroscience & OOH in OAC 2022

In OOH News By M4G Bureau - June 20, 2022

Prof. Sahay has authored the book ‘Brands and the Brain: How to use Neuroscience to create Impactful Brands’.

Jignesh Dawda, VP - Marketing, IDFC Asset Management Company, joins OAA 2022 Jury

In OOH News By M4G Bureau - June 16, 2022

Jignesh has 15+ years of experience spanning sales and marketing. He has a strong track-record of crafting innovative and differentiated campaigns, centered on brand building.