Results For "RB"
274 News Found
HP drives awareness for Spectre 360 using pDOOH enabled via Lemma and Yahoo
In Digital OOH By M4G Bureau - November 07, 2022
The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.
Can this 3M pilot project on liner waste recycling become an industry practice?
In Research By N Jayalakshmi - October 07, 2022
A white paper by graphics major 3M pilot documents the processes and results of a pilot project initiated by the company. It highlights the why’s and how’s of recycling liner paper waste, a key element in large format graphics applications. The liner waste is potentially hazardous when dumped in landfills or incinerated. Liner recycling initiatives need to be scaled up to involve the entire ecosystem to make a meaningful difference.
EV charging network operator ChargeEuropa partners Less Mess Storage to provide EV charging across Poland, Czech Republic
In OOH News By Rajiv Raghunath - September 29, 2022
Both companies are known for their eco-friendly business orientation and follow the directions to limit their carbon footprint.
Big plans unfolding for overhaul of urban transit systems
In OOH News By M4G Bureau - September 12, 2022
These developments could catapult transit media business to a higher plane
GroupM reaffirms commitment to decarbonisation
In OOH News By M4G Bureau - July 21, 2022
WPP is working to develop the technology and standards that can be used to measure and reduce emissions from advertising globally.
Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA, Dubai to speak on creativity & OOH at OAC 2022
In OOH News By M4G Bureau - July 06, 2022
Prerna’s abilities as a designer and a thinker come from a keen understanding of multiple disciplines which makes her a very sought-after and new-age brand creatives in the world.
UK’s CO2e emissions to be displayed live for first time using satellite technology
In Digital OOH By Rajiv Raghunath - July 01, 2022
Climate tech start-ups Doconomy and Kayrros have launched ‘The 2030 Forecast’, a first of its kind climate literacy initiative that uses outdoor digital displays to show a weekly snapshot of carbon emissions footprint from energy, industry, road transportation and domestic aviation.
‘We’re excited to see top brands choosing to market themselves to the SOS audience’
In Viewpoints By Rajiv Raghunath - June 24, 2022
Julian Chu, Head of Strategy and Growth of US-based SOS that operates a network of wellness vending machines with advertising media, talks about the company’s pioneering business and brand associations, in an interview with Rajiv Raghunath
For a magnified view: Samsung’s new campaign highlights WindFree AC technology
In Campaigns By M4G Bureau - June 20, 2022
The campaign, launched by Cheil India in association with Platinum Outdoors, covers Jaipur, Pune, Ahmedabad, and Kolkata with bright and eye-catching billboards placed in prominent, high traffic locations.
Urban communication solutions firm TOMI develops innovative smart mobility system in Santiago do Chile
In Digital OOH By M4G Bureau - June 16, 2022
TOMI reinforces the connection between the centre of Santiago de Chile and its various municipalities