Mumbai Central division of western railway to give ad rights

In OOH News By M4G Bureau - January 06, 2020

Multiple stations in tenders for advertising rights along the western line of Mumbai suburban rail.

Housing scheme central to BJP OOH campaign ahead of Delhi polls

In OOH News By M4G Bureau - January 06, 2020

The campaign has been targeted at potential beneficiaries of the Pradhan Mantri Awas Yojna (Urban)

Mumbai Central Division of Western Railway Passes 2 Tenders

In OOH News By M4G Bureau - December 30, 2019

The tenders offer advertising rights for the suburban train stations of Kandivali and Marine Lines for a period of 5 years

Muthoot Finance – Turbocharging OOH from Regional to National

In Viewpoints By Bhawana Anand - December 23, 2019

Abhinav Iyer, GM Marketing & Strategy, The Muthoot Group talks about the emergence of impactful iconic outdoor advertising formats along with tapping regional carnivals to have a contextual branding

OAC 2020 to be held in Mumbai on July 24-25

In OOH News By M4G Bureau - December 17, 2019

The 16th Outdoor Advertising Convention (OAC) will direct focused attention on areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH

Madras HC reserves order on hoardings definition

In OOH News By M4G Bureau - December 11, 2019

Hoardings printers’ body had asserted that the redefinition of hoardings by the local urban body was discriminatory

Audio ads strike the right note in Mumbai local trains

In OOH News By Pray Jani - December 09, 2019

AtomO’Sphere, a Mumbai based media owner offering audio ad solution, and believes that the media can reach immense heights

Nykaa adds new hue to Black Friday Sale

In Campaigns By Pray Jani - December 04, 2019

Nykaa’s Pink Friday sale campaign takes large format at cluster sites in Mumbai targeting urban women audience

McDonald’s drives outlets footfall with local train audio ads

In Campaigns By Pray Jani - November 29, 2019

The brand leveraged the audio advertisement medium in Mumbai Locals trains to promote their latest offers, encouraging masses to grab a quick bite at their nearest McDonald's outlet

Uber culminates #LeaveYourCarBehind campaign with eco-friendly branding

In Campaigns By M4G Bureau - November 26, 2019

Chakr Shield patent technology is used to paint the city that captures emissions at source and converts them into ink