Results For "RAM"
829 News Found
Digichive selects LMX to Enable Automated DOOH Advertising on NAIA Screens
In OOH News By M4G Bureau - August 03, 2023
The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
‘Use ideas to generate budgets’
In OOH News By M4G Bureau - August 02, 2023
Vikram Sakhuja, Group CEO, Madison Media & OOH shares his thoughts on integrating OOH into a brand’s media plans
OAC 2023 commences with riveting talks on challenges and opportunities for OOH segment
In OOH News By M4G Bureau - July 28, 2023
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
Driving India’s DOOH revolution forward
In OOH Solutions By M4G Bureau - July 22, 2023
M4G spoke with Xtreme Media and Aura Digital as they prepare to present their innovations at the upcoming OOH Expo in Delhi.
US’ Basis Technologies in tie-up with Vistar Media for DOOH
In Digital OOH By M4G Bureau - July 12, 2023
Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media
‘I lived my dream working in the OOH industry’
Pramod Bhandula, Executive Chairman of JCDecaux India recollects his early days in the Indian OOH industry, the great learnings from industry veterans, and the grand debut of JCDecaux in India, in conversation with Rajiv Raghunath.
‘There’s a discernible trajectory towards a more globalised DOOH ecosystem’
In Viewpoints By Rajiv Raghunath - June 21, 2023
Amanda Dorenberg, President, Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on DOOH, programmatic buying, and audience metrics in an interview with Rajiv Raghunath.
Vikram Sakhuja, Group CEO of Madison Media & OOH to address OAC 2023 in Delhi
In OOH News By M4G Bureau - June 14, 2023
Vikram will be sharing his perspectives on ‘How best OOH integrates with multichannel marketing strategy’
FRAMEN in strategic partnership with VIOOH for pDOOH
In Digital OOH By Rajiv Raghunath - June 14, 2023
Through this partnership, advertisers will be able to engage with their target audiences through a network of over 6,000 screens located in coworking spaces, gyms, hotels, bars, gas stations, and other semi-public locations.
Airport media: Wings of change
In OOH News By Aayush Mohanan - June 08, 2023
Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have all contributed to the creation and strengthening of an airport media ecosystem in India that is destined to deliver great dividends to all the participating stakeholders.