Milestone Brandcom taps rural market with Milestone Outland

In OOH News By VJ Media Bureau - May 01, 2013

The communication division aims to address low income and rural consumers; ropes in Ajay Sundaram as Country Head & Vice President, Milestone Outland.

Adcorre takes ITC's Dark Fantasy across Kerala

In OOH News By VJ Media Bureau - April 12, 2013

The Kerala-based agency executed the OOH campaign for ITC Dark Fantasy within ninety six hours.

Bangalore Metro Rail calls for bidding on piers and portals

In OOH News By VJ Media Bureau - April 05, 2013

BMRCL invites auction for on piers and portals from Srirampura Station to Peenya Village Station along the Reach 3 and 3A of Namma Metro.

MTS' philanthropic message for women goes outdoor

In OOH News By VJ Media Bureau - April 05, 2013

The brand showcases women on a larger than life 3D hoarding to promote its new offer MTS Women MPowered program

OOH culture at the malls of Kolkata

In OOH News By Nabamita Chatterjee - March 25, 2013

With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario of the malls in the'City of Joy.'

OOH: The reminder media under review

In OOH News By Nabamita Chatterjee - March 23, 2013

Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs to be fulfilled this year.

Star Plus and DDB MudraMax initiate door knock programs

In OOH News By Bhawana Anand - March 18, 2013

The activity was live for 15 days, which saw the participation of around 152 women per society.

Experiential Marketing- a new ingredient in OOH

In OOH News By Bhawana Anand - March 04, 2013

From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.