Goodricke warms up Kolkata Book Fair with life-sized teacups

In Campaigns By Satarupa Chakraborty - February 29, 2016

Leading tea brand Goodricke taps a potential TG at the legendary Kolkata Book Fair 2016 by creating dramatic installations of teacups and teapot.

'OOH media has not got its due'

In Viewpoints By M4G Bureau - February 22, 2016

Vikram Sakuja joined Madison Media and Madison OOH as the CEO and Board Member, in the latter part of 2015. Outdoor Asia caught up with Vikram to know more about his goals and ambitions for Madison World -- in particular the OOH business.

Telenor turns patriotic to celebrate Republic Day

In OOH News By Satarupa Chakraborty - February 05, 2016

The telecom service provider changed its logo into a tricolour, to celebrate the Republic Day this year. The brand's hoardings also incorporates a model of the IAF fighter plane to add a dramatic feel to the medium.

Madison Media wins 21 new businesses in 2015

In OOH News By VJ Media Bureau - January 13, 2016

The estimated size of these accounts put together is above Rs 1,000 crores. The Agency ended 2015 by announcing 2 key wins - PepperTap and Policy Boss on the last 2 working days of the year.

Kerala is an emerging OOH destination for brands

In OOH News By Athira Nair - December 23, 2015

A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness and a bigger reach.

Railway offers maximum reach for advertisements: Sudeesh V C

In OOH News By Athira Nair - December 23, 2015

Giving insight on railway advertising, Sudeesh V C, Senior Divisional Commercial Manager at Thiruvananthapuram Division, in Southern Railway said that the medium offers face to face impact in trains, on platforms, and in waiting lounges.

OOH is the cheapest medium to advertise: Chandramohanan

In OOH News By Athira Nair - December 17, 2015

At Kerala Talks OOH 2015 held at Kochi recently, Chandramohanan, Patron, KAIA and Chairman of Venpakal Group highlighted how OOH has emerged as the preferred advertising media in Kerala.

DDB MudraMax wins the media mandate for PNB Housing

In OOH News By Nabamita Chatterjee - November 18, 2015

The agency will be driving the brand's ATL, OOH and Experiential marketing activities.

Max Get More creates maximum impact through OOH

In Campaigns By Satarupa Chakraborty - November 10, 2015

In a bid to promote rewarding shopping experience, Max Get More, the shopping rewards program linked to debit and credit cards, has launched a wide-reaching outdoor campaign comprising mediums like hoardings, bus shelters, metro rails and local railway stations spanning around 7 major Indian cities.

RD Outdoor bags sole rights of Allahabad City railway station

In OOH News By Satarupa Chakraborty - November 05, 2015

Allahabad-based RD Outdoor bags the sole rights on hoardings, kiosks and hanging boards of Allahabad city near Ramgarh station. Among the three railway stations in Allahabad, the company now has sole rights over two stations with Allahabad main being the first.