Pikasso integrates with LMX programmatic SSP

In Digital OOH By M4G Bureau - October 20, 2023

Integrating our DOOH screens with LMX opens up a realm of opportunities for the Asian market to connect with audiences of the MENA & West Africa Regions, says Francesca Vincenti, Head of Programmatic & Innovation, Pikasso

Workshop on ‘How to monetise DOOH media’ to be conducted at DDX Asia at Nehru Centre, Mumbai on Dec 8, 2023

In OOH News By M4G Bureau - October 20, 2023

The workshop, principally designed for the benefit of DOOH media owners, will be conducted by leading adtech expert Srikanth Ramachandran, Founder & Group CEO, Moving Walls; registration on first-come-first served basis

Central de Outdoor Brazil launches new data and automation platform ECOSS OOH

In OOH Solutions By Rajiv Raghunath - October 19, 2023

The solution is powered by a customised OOH technology solution deployed by Adsmovil OOH

Bata India turns Mumbai’s Band Stand into fashion runway with a one-of-its-kind #BataRampWalk

In Campaigns By M4G Bureau - October 13, 2023

Grand culmination celebrates style, confidence and comfort with City Casual Collection

DOOH Platform MASTRUM launches 1st phase on 34,000 screens across Japan

In Digital OOH By Rajiv Raghunath - October 12, 2023

MASTRUM, powered by Moving Walls, is a white-labeled, customised DSP/SSP platform tailored to the Japanese OOH advertising market

Saatchi & Saatchi, Mr President bag first prizes in Ocean Outdoor’s annual digital creative competition for EE, Stonewall Housing

In Digital OOH By Rajiv Raghunath - October 12, 2023

A panel of 18 independent expert judges drawn from the creative industries chose this year’s winners who were announced at an industry event hosted by Ocean at Frameless in London

Madison Media appoints Rob Norman, Global Digital expert as Advisor to accelerate Digital Transformation

In OOH News By M4G Bureau - October 09, 2023

Rob will offer advisory services to Madison’s top clients, introduce the agency to new tools, concepts and workflows.

Morocco OOH major FC Media partners LMX for OOH buying automation & measurement

In OOH News By Rajiv Raghunath - October 05, 2023

This partnership will enhance FC Media's ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers

CMC Invest (Singapore) unveils innovative campaign on Clear Channel bus shelter media

In Digital OOH By Rajiv Raghunath - September 28, 2023

“Our bus shelters serve as a versatile canvas that allow brands to explore boundless creativity,” says Cheryl Loon, Senior Marketing Manager, Clear Channel Singapore.

Posterscope unveils innovative campaign for Cornitos Crusties

In Campaigns By M4G Bureau - September 11, 2023

The popular brand of snacks introduced its new offering with an innovative OOH campaign.