Results For "RAM"
829 News Found
‘DOOH will spur OOH growth in India’
In Digital OOH By M4G Bureau - March 08, 2018
A panel discussion on digital OOH at the FICCI-FRAMES organised in Mumbai brought forth the compelling factors that will drive digital OOH growth in India
FICCI-FRAMES to host session on DOOH on March 7
In OOH News By M4G Bureau - March 06, 2018
The panel will have Indrajit Sen of IOAA as the moderator, and Suresh Balakrishna, CEO – South Asia and Middle East, Kinetic India; Pramod Bhandula, Executive Chairman, JCDecaux India, Jahan Mehta from Selvel One, Mukesh Manik of Encyclomedia and Nidhi Choudhary, Dy Commissioner, MCGM as the discussants
2017 was a year of modest growth for OOH says FICC-EY report 2018
In Research By M4G Bureau - March 05, 2018
The report shares that domitization effects started to fade off after March-April 2017 & billboards continue to dominate the advertising pie with 40% whereas sponsorships & interactivity will take the lead and operational issues continue to hamper the growth
Gurugram civic body sees surge in ad tax revenues
In OOH News By M4G Bureau - February 26, 2018
Municipal Corporation of Gurugram (MCG) recorded 33% increase in ad tax revenues in 2016-17, from Rs 12.01 crore in 2015-16 to Rs 16.07 crore in 2016-17
Happy mcgarrybowen wins integrated creative and media mandate for BharatBenz Trucks and Buses
In OOH News By M4G Bureau - February 15, 2018
The agency has been brought on board to manage the integrated mainline and digital communication mandate for BharatBenz trucks and buses, along with the media duties for the brand
Karnataka Talks OOH held in Bengaluru
In OOH News By M4G Bureau - February 09, 2018
Karnataka Talks OOH conference starts with lamp-lightening by Surendra Shenoy, Principal GM, BSNL Karnataka Circle, Sridharamurthy N S, Sr. DCM, Bengaluru Division, SouthWestern Railway, S Kumar, CMD, Srishti Group, Annie Kumar, Director, Bullseye Media and Vasant Jante, MD of VJ Media Works
Sridharamurthy N S, Sr. DCM, Bengaluru Div, SW Railway to address Karnataka Talks OOH
In OOH News By M4G Bureau - February 01, 2018
Sridharamurthy N S will speak on the theme of ‘How OOH industry can tap into Railway media opportunities’ at the conference to be held at Royal Orchid hotel, HAL Airport Road, Bengaluru on Feb 9
Programmatic a catalyst for small screen networks
In Digital OOH By M4G Bureau - January 19, 2018
The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now that major demand-side platforms have plugged into digital OOH, maintains Michael Provenzano, Co-founder and CEO, Vistar Media
Paytm Metro criss-crosses Gurugram to promote Metro recharge
In Gallery By M4G Bureau - January 10, 2018
Paytm has been strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service
UK’s MediaCom pushes ahead with programmatic buying tool
In Digital OOH By M4G Bureau - January 10, 2018
MediaCom is promoting the launch of innocent’s new ‘Super Juice’ in London, Manchester and other key cities using an automated trading desk for DOOH ads wherein the system uses data that informs the optimum times for the brand to be live across each screen, with each having a unique schedule by day and by hour