Results For "RAM"
829 News Found
‘Aggressive growth of DOOH will continue in all markets’
In Viewpoints By Rajiv Raghunath - August 20, 2018
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA), says that digital OOH is not limited screens. Rather, digital technologies in the OOH space cover a gamut of areas like audience targeting, mobile/location/visual detection or other types of data, programmatic trading, automated systems, etc. Barry is extremely bullish on DOOH growth prospects across geographies.
SBI appoints DDB Mudramax as Media Agency of Record
In OOH News By M4G Bureau - August 17, 2018
The AOR will be managed by Mumbai office under the guidance of Navin Kathuria, EVP and Principal Partner, DDB Mudramax
Dentsu Impact appoints Sumit Negi as ECD
In OOH News By M4G Bureau - August 09, 2018
Sumit has been hired to handle the creative output of Maruti Suzuki mandate
‘Everyone has the right to be safe at work’
In Viewpoints By Rajiv Raghunath - August 08, 2018
Jim Poage, Safety Director of US-based Formetco shares his perspectives on the safety and health standards for OOH. Jim commands over 20 years of experience in the creation and implementation of safety programmes in numerous industries. He is a professional trainer on a wide variety of safety, health and environmental topics and a recognised guest speaker from previous Outdoor Advertising Association of America (OAAA) Safety Summits, as well as the Independent Billboard Operators (IBO) organisation
Global DOOH industry to scale $5bn level by 2024
In Research By M4G Bureau - August 02, 2018
Factors like increased spending on Programmatic Advertising, Focus on Business Intelligence and Rising Market Competitiveness with drive the growth
Sell solutions, not just sites: Raghav Subramanian & Habeeb Nizamudin
In OOH News By M4G Bureau - August 02, 2018
Raghav Subramanian COO (Partnerships), IPG Mediabrands – India and Habeeb Nizamudin, CMO IPG Mediabrands called for a paradigm shift in the way OOH business is conducted
Metrics, creative focus will augment OOH advertising: Brand marketers
In OOH News By M4G Bureau - August 01, 2018
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank
Madison Media appoints Shan Jain as CSO
In OOH News By M4G Bureau - August 01, 2018
Shan has expertise in capturing consumer insights, converting them to action, which are data driven and human centric
Pramod Bhandula makes a case study presentation on best green practices for OOH
In OOH Solutions By Swaminathan Balasubramanian - July 30, 2018
JCDecaux Advertising has been globally working projects which are friendly for the three sustainable axes – environment, social and stakeholder
OAC 2018 in Mumbai tomorrow
In OOH News By M4G Bureau - July 26, 2018
The 2-day convention will be addressed by accomplished corporate leaders, brand marketers & planners