Raju Markandeya joins V>ENGAGE as CEO

In OOH News By M4G Bureau - December 13, 2018

The ex-COO of Kinetic Advertising will be focused on reinforcing the Group’s existing client base with innovative technology backed solutions

Moving Walls introduces ‘Three Billboards’ analysis

In OOH News By M4G Bureau - December 11, 2018

Leading billboard advertisers including Unilever, McDonald’s, Tune Talk, Konica Minolta, Shopee, UEM Sunrise, Mudah, BMW, and Puma have signed up for the innovative OOH analytics

Chandigarh MC to frame policy for unipole

In OOH News By M4G Bureau - December 06, 2018

The draft will be presented to the general house of the Corporation this month

Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns

In Digital OOH By Rajiv Raghunath - December 01, 2018

Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise

Fujifilm India opens graphic arts demo centre in Gurugram

In OOH Solutions By Bhawana Anand - November 21, 2018

The centre houses Fujifilm’s latest version of Acuity LED 3200R and Acuity EY wide format printer

Pepsi uncorks blind taste test in Netherlands

In Campaigns By M4G Bureau - November 16, 2018

The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising

Govt move to privatise 6 AAI airports likely boost for airport media biz

In OOH News By Rajiv Raghunath - November 12, 2018

The move to further develop Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru airports via the PPP route is in tune with marked increase in air passenger traffic growth

OPPLE Lighting unveils new LED Utility 2 HV strip lights

In OOH Solutions By M4G Bureau - November 06, 2018

Its optical material is of high-quality PVC with good flexibility in shape which helps in easy application

fbb India fashions flash ramp walk at Mumbai airport

In Gallery By M4G Bureau - October 22, 2018

The brand organised a fashion show with celebrities like Radhika Apte and Miss India 2018 2nd Runner-up Shreya Rao Kamavarapu walking the ramp

fbb India fashions flash ramp walk at Mumbai airport

In Campaigns By M4G Bureau - October 17, 2018

The brand organised a fashion show with celebrities like Radhika Apte and Miss India 2018 2nd Runner-up Shreya Rao Kamavarapu walking the ramp