Hershey’s says it with a Kiss

In Campaigns By M4G Bureau - January 25, 2019

The brand’s OOH campaign, rolled out in Kochi, Kozhikode, and Thiruvananthapuram, was handled by GLO, the out-of-home division of Lodestar Universal McCann

SBI Life Insurance launches programmatic DOOH campaign

In Digital OOH By M4G Bureau - January 10, 2019

WATConsult & AMNET innovate for SBI Life’s campaign & foray into digital programmatic OOH using the hook of a New Year moment to enhance the brand’s proposition in a unique way

US’ MediaMath, Place Exchange join hands for OOH programmatic omnichannel campaigns

In Digital OOH By M4G Bureau - January 08, 2019

Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels

Kolhapur MC unveils new outdoor policy

In OOH News By Bhawana Anand - January 07, 2019

The ULB is looking to generate Rs 2 cr revenues from advertising contracts

Lead Ads forges ahead with sole rights at 25 rly stations in Punjab

In OOH News By Bhawana Anand - January 04, 2019

The company is now developing standardised quality media at all stations such as lit unipoles at the entry- exit points, hanging signages on platforms, etc

BharatMatrimony’s new proposition - ‘Find your equal’

In OOH News By M4G Bureau - December 18, 2018

The brand has planned a 360 degree campaign featuring MS Dhoni and includes OOH as part of the mix

Stiff resistance to airport privatization move

In OOH News By M4G Bureau - December 17, 2018

Last month Govt had given its nod for privatization of 6 airports including Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru

Gurugram MC steps up move against illegal media

In OOH News By M4G Bureau - December 14, 2018

Directs agencies and advertisers to use only authorised media

‘DOOH growth can help double OOH revenues’

In Viewpoints By Shradha Mishra - December 13, 2018

Sanket Rambhia – MD & CEO, Xtreme Media

Orienta Cine Advertising to market Landmark signages

In Digital OOH By M4G Bureau - December 13, 2018

The iconic Landmark signages have been put up by HS Ad India at Ambience Mall in both Gurugram and Vasant Kunj, Delhi