Moving Walls integrates Lifesight data to strengthen offline media attribution platform

In Digital OOH By M4G Bureau - March 06, 2019

The companies will combine their location data expertise to enrich Moving Walls’ billboard and activation attribution product that transforms how brands plan, measure, and buy offline media

Brand Promoters bags Smart Toilet tender for 30 years

In OOH News By Bhawana Anand - February 26, 2019

The tender has been allotted under the Smart City development project in tune with the Swachh Bharat programme

UberAuto’s Chennai campaign promises haggle free rides

In OOH News By M4G Bureau - February 22, 2019

The ‘ No haggling, no hassles’ campaign crafted by Ogilvy Bangalore promotes Uber auto services in the city

Parle Agro signs on Jr. NTR as new face of Appy Fizz for South

In OOH News By M4G Bureau - February 20, 2019

This summer, Jr. NTR will be seen as part of the new Appy Fizz campaign in the region

Love caught on lens

In Gallery By M4G Bureau - February 18, 2019

Smartphone brand Vivo’s nationwide DOOH campaign executed in association with TagTalk was all about showcasing the Valentine Day spirit ahead of the launch of its new handset Vivo V15 Pro on February 20.

Vivo adds V-Day flavour to V15 Pro launch

In Digital OOH By M4G Bureau - February 18, 2019

The brand executed a nationwide DOOH programmatic campaign in association with TagTalk to make V-Day special for couples

Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot Dentsu, to address 1st Transit Media Talks Conference

In OOH News By M4G Bureau - February 15, 2019

Santosh Padhi will share his thoughts on the theme ‘The consumer has changed dramatically, have you?’

Carat India elevates Pramod PP as Senior Business Director, Carat - Kochi

In OOH News By M4G Bureau - February 13, 2019

Pramod PP will report to Rajni Menon, CEO, Carat Media Brands

Marico awards its media mandate to Madison Media

In OOH News By M4G Bureau - February 08, 2019

Madison Media will be responsible for all media including Digital and will handle the account from April 1, 2019

Havas Media India appoints R. Venkatasubramanian as National Head of Investments

In OOH News By M4G Bureau - February 02, 2019

A former Havas employee, Venkat has over 22 years of experience in Advertising specializing in Media Buying