Panasonic to launch OOH LEDs soon

In OOH Solutions By Bhawana Anand - October 30, 2019

The company already ventured into DOOH industry with hardware & software is set to revolutionize the outdoor space with new LEDs

Broadsign, AdQuick partner to facilitate hyper-targeted DOOH campaigns

In Digital OOH By Rajiv Raghunath - October 24, 2019

New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens

Asian Paints Royal Play(s) well with traffic signal with DOOH approach

In Campaigns By Pray Jani - October 21, 2019

Handled by MOMS, a digital site was programmed to change creative with the change of traffic signal in Pune

DOOH will grow as brands opt for omni-channel marketing: Barry Frey

In Digital OOH By Rajiv Raghunath - October 18, 2019

Also, programmatic OOH buying is gaining momentum, he says

Madison Media wins Media AOR for Medlife

In OOH News By M4G Bureau - October 17, 2019

Won in a multi-agency pitch, the account will be handled by the agency’s Bangalore office - Madison Media Omega

V-Guard crafts grand presence with 25,000 sq. ft. branding across West Bengal

In Campaigns By Ria Banerjee - October 16, 2019

Executed by Chennai-based Podhigai Ads, V-Guard’s OOH campaign revived the traditional Puja style along with strategically promoting its products

Himalaya to promote ‘Me-Time’ concept with new OOH campaign

In OOH News By M4G Bureau - October 15, 2019

The brand’s new "Ayurveda Clear Skin Soap" campaign brings back childhood memories through its new campaign

Greenply makes #PujaforAll possible with specially designed Plywood

In OOH News By Ria Banerjee - October 14, 2019

The brand takes the branding ball-game ahead with social cause executed at some 39 Durga Puja pandals across Kolkata

Madison World helps Tata Salt bring alive Mahatma Gandhi’s principles of a clean India

In Digital OOH By M4G Bureau - October 10, 2019

#BapuReminder urges people to walk on Bapu’s path on his 150th birth anniversary

Madison Media wins Media AOR for Campus Shoes

In OOH News By M4G Bureau - October 04, 2019

The agency will draw strategies for the brand to achieve ambitious plans to further strengthen its presence in the country