‘Airport advertising works well for our brand’

In Viewpoints By Bhawana Anand - January 20, 2020

Charu Malhotra Bhatia, Head of Marketing at Somany Ceramics Ltd talks about the brand’s outlook on airport advertising and other aspects of OOH

Madison Media wins Media AOR for Cipla Health Ltd

In OOH News By M4G Bureau - January 16, 2020

The entire media mandate including Print, Television, Radio, Cinema, Outdoor, Digital and Social media.

Enkon OOH launches pDOOH network in metro cities

In Digital OOH By Ria Banerjee - January 13, 2020

Around 600 programmatic digital out of home screens are seen to be playing daily in approx. 200 cafes, 100 fine dining restaurants and lounge bars across Delhi, Mumbai, Pune, Bangalore & Kolkata

Haryana Govt invites bid for 112 bus shelters

In OOH News By M4G Bureau - January 03, 2020

Located in Gurugram Metropolitan Area, the tender will be given accordance with request for qualification

Locad strengthens pDOOH in West Bengal market

In Digital OOH By Bhawana Anand - January 03, 2020

The programmatic DOOH network of more than 650 screens offer 80000+ unique eyeballs weekly

Dentsu India Slingshot bags creative mandate for Melorra

In OOH News By M4G Bureau - December 23, 2019

The western Jewellery brand’s requisite new-age solution for branding was met by Dentsu

Haldiram's awards advertising mandate to 82.5 Communications

In OOH News By M4G Bureau - December 18, 2019

'We hope that they create some superlative work for our brand as well', says Pankaj Agarwal, Managing Director, Haldiram's

OAC 2020 to be held in Mumbai on July 24-25

In OOH News By M4G Bureau - December 17, 2019

The 16th Outdoor Advertising Convention (OAC) will direct focused attention on areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH

Broadsign partners Lemma to expand programmatic DOOH offering in APAC

In Digital OOH By Rajiv Raghunath - December 11, 2019

The integration is part of Broadsign’s international growth strategy, bringing the number of demand-side platforms that Broadsign Reach supports internationally to more than 30

LIVE BOARD ties up with Hivestack for programmatic OOH marketplace in Japan

In Digital OOH By M4G Bureau - December 09, 2019

Hivestack DOOH ad tech platform selected to serve as technology back-bone of LIVE BOARD’s full-stack, programmatic OOH offering for the Japanese market