Results For "RAM"
829 News Found
Madison Media appointed Media AOR for brand Daawat
In OOH News By M4G Bureau - July 07, 2021
Consumer Food Company LT Foods has appointed Madison Media as its Media AOR (Agency of Record) for their brand ‘Daawat’ following a multi-agency pitch.
Conditions right for India to become a major DOOH market in next few years: OOH leaders
In OOH News By M4G Bureau - July 02, 2021
Aman Nanda, Chief Strategy Officer, Times Innovative Media Ltd, Shoumitro Goswami, Co-Founder, Vyoma, Fabian Cowan, India Head, Posterscope, Vinkoo Chakraborty, Business Head, Rapport India shared their perspectives on the theme of ‘Driving Digital Growth’ at Quividi India Conference
MyHoardings partners with NT Technology for programmatic services
In Digital OOH By M4G Bureau - July 01, 2021
The tie-up will enable MyHoardings to help their clients in designing proposal and strategy as per their targeted needs, and provide real-time tracking and metrics to monitor and review campaign performance.
‘CPM model of pricing is here to stay’
In Digital OOH By Pray Jani - July 01, 2021
Srikanth Ramachandran, Founder and Group CEO - Moving Walls Holding, moderated the session, ‘The Business Model Powering The Next Billion Outernet Digital Screens’ with Paul Leo Versley, Co-Founder, Lantern Media, and Vivek Kumar Director, Strategic Marketing - Cheers & FairPrice Xpress at the Quividi India Conference held on June 29. The session discussed sectors that would accelerate DOOH growth in India.
‘Need to move towards selling guaranteed impressions’
In Digital OOH By M4G Bureau - July 01, 2021
The session ‘Exploring New Business Models’, as part of the Quividi India conference, had Laetitia Lim, CEO - Quividi, moderating the discussion between Noomi Mehta, Chairman Of The Board - Selvel One Group; and Franck Vidal, APAC Head - Adcity, on new DOOH monetisation models.
Quividi India Conference today, focus on DOOH growth, audience metrics, monetising business models
In Digital OOH By M4G Bureau - June 29, 2021
Sessions on ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"
Madison Media is now M.P. Birla Cement’s AOR
In OOH News By M4G Bureau - June 28, 2021
The Birla account was won by Madison Media in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.
Quividi Conference on “India, the next DOOH giant?” on June 29
In Digital OOH By M4G Bureau - June 28, 2021
The knowledge sessions will focus upon ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"
‘Programmatic makes DOOH flexible & agile, showcasing the superpower of this medium’
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) talks about emerging DOOH trends in global markets, engagements with brand marketers, and the Video Everywhere Summit coming up in October, in an interview with Rajiv Raghunath
Industry leaders to discuss ‘New Business Models’ at Quividi India Conference on June 29
In Digital OOH By M4G Bureau - June 26, 2021
The deliberations will focus upon new monetization models and use cases for DOOH, covering Audience Planning, Guaranteed Impressions, Multichannel Digital campaigns, Retargeting, Programmatic, Retail Media.
