‘OOH ideal for building public awareness of Govt schemes & programmes’

In OOH News By M4G Bureau - January 23, 2023

Siddalingappa B. Pujari, Managing Director, Karnataka State Marketing Communication & Advertising Ltd shares his perspectives on ‘How OOH can be pivotal to Govt communications outreach’.

South India Talks OOH Conference today at Courtyard by Marriott, Hebbal, Bengaluru

In OOH News By M4G Bureau - January 20, 2023

The conference will direct laser focus on the emerging growth opportunities in the Southern India OOH spectrum

Times Prime launches campaign at Gurugram’s CyberHub

In Campaigns By M4G Bureau - January 17, 2023

The 3-month campaign showcases offer launches and exclusive curated events.

Srinivasan Subramanian, ED, Koncept Ambience to speak on ‘Turning challenges into opportunities for OOH’

In OOH News By M4G Bureau - January 12, 2023

Srinivasan Subramanian has 25 years’ of professional experience in the areas of media arts, marketing & communication.

Meta runs into rough weather with EU ruling on use of user data for targeted advertising

In OOH News By M4G Bureau - January 05, 2023

The emerging scenario could reinforce the positioning of one-to-many media like DOOH in the longer run

Xperia Group crafts ‘miracle billboard’ as a tribute to Zomato delivery staff

In Campaigns By M4G Bureau - December 27, 2022

The innovation was created on a billboard at Galleria Market, Gurugram

‘Football Fever’ grips audience attention at Mauritius airport

In Campaigns By M4G Bureau - December 27, 2022

Times OOH conceptualised and executed the ‘Football Fever’ event at the Sir Seewoosagur Ramgoolam International Airport (SSRIA), Mauritius.

‘OOH organisations require deeper understanding of adtech applications’

In Viewpoints By Rajiv Raghunath - December 22, 2022

Initially, adtech firms faced challenges in acquiring technical skillsets for developing solutions, but that’s not the case anymore, says Srikanth Ramachandran, Group CEO, Moving Walls. Skillsets are much more required in areas like media product management, sales, and particularly for adoption and application of adtech solutions in OOH business. Edited excerpts of the interview with Rajiv Raghunath.

Digital ad exchange DAX’s premium DOOH inventory now available through Yahoo’s omnichannel DSP

In Digital OOH By M4G Bureau - December 20, 2022

Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of 2,400+ premium DOOH screens across the UK.

Tiger Party shares outlook on how immersive experiences will transform billboards into genre-bending brand journeys in 2023

In Digital OOH By M4G Bureau - December 16, 2022

Affinity will be the key for 2023: Tiger Party CEO Rafale Chang