VIOOH launches new real-time platform alongside suite of premium features

In Digital OOH By M4G Bureau - June 08, 2023

VIOOH Trading Manager enables OOH media owners to trade their inventory programmatically with 40 leading DSPs in real time.

Vistar Media launches ad design studio to reimagine creative for DOOH

In Digital OOH By M4G Bureau - June 07, 2023

Vistar Studio provides creative services globally to support advanced programmatic campaigns.

Flow City, Broadsign partner to broaden access to global DOOH advertising

In Digital OOH By Rajiv Raghunath - June 01, 2023

Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.

OMIG launches open-source OOH audience measurement framework

In OOH News By M4G Bureau - May 31, 2023

The Outernet Marketing Innovation Group (OMIG) is a regional industry initiative spearheaded by Moving Walls and The Association of Advertising and Marketing Singapore (AAMS)

Optimus Prime stages audacious 3D take-over of BFI IMAX

In Digital OOH By Rajiv Raghunath - May 24, 2023

Ocean Outdoor creates biggest ever DeepScreen® canvas

Broadsign ushers in next-generation ad server

In Digital OOH By M4G Bureau - May 17, 2023

Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.

Rupa Jon promotes comfort wear for consumers this summer season

In Campaigns By M4G Bureau - May 16, 2023

Connect OOH executes the brand campaign

Moving Walls to power MASTRUM platform customised for OOH advertising in Japan

In Digital OOH By M4G Bureau - April 28, 2023

MASTRUM is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand

Digital display solutions: The big picture still looming large

In OOH Solutions By Pray Jani - April 26, 2023

Key assertions of top Digital Display Solutions companies operating in the Indian market on emerging growth opportunities.

Australia’s oOh! engages Hivestack, Vistar Media as SSP partners

In Digital OOH By M4G Bureau - April 17, 2023

Emma Hegg, Group Director – Platforms, oOh! says: “Hivestack and Vistar Media’s capabilities in programmatic technology will further complement how clients engage with us now and into the future.