Jalandhar OOH bereft of new contracts, industry expectantly awaits new ad policy

In OOH News By Bhawana Anand - November 01, 2017

One of the largest ad contacts comes to an end; renewal of contract unlikely until new ad policy is ushered in

IOAA North India Chapter gains traction, core committee formed

In OOH News By Bhawana Anand - October 30, 2017

Sunil Vasudeva elected as President of IOAA North India Chapter, Mukesh Gupta as Secretary, and Sudhir Haryal, MD of Planet Advertising and Ritesh Vasudeva, Director of Hindustan Publicity as Vice Presidents

RITES invites bids for commercial publicity rights under different packages

In OOH News By M4G Bureau - October 23, 2017

The bid documents are to be submitted online not later than Nov 3

No spark in OOH business this festive season save a few markets

In OOH News By Bhawana Anand - October 12, 2017

Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders

Kanpur OOH industry seeking extension of HC stay on media ban

In OOH News By Bhawana Anand - September 12, 2017

The issue came to the fore two years ago when the civic body came up with a new ad policy and effected a steep hike in ad taxes, apart from introducing certain norms that were prejudicial to the interests of the outdoor advertising industry

MP High Court directs municipal body to remove roadside hoardings

In OOH News By Bhawana Anand - August 29, 2017

Media owners in the city have yet to be notified on the matter; fear major business losses

Address underlying issues to make railway packages attractive: Media owners

In OOH News By Bhawana Anand - August 28, 2017

Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order for the OOH industry to view railway media investment opportunities more favourably

Noida Authority decision to remove traffic signal media ‘not clearly communicated’

In OOH News By - August 17, 2017

Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created

WB Govt invites bids for FIFA Under 17 World Cup 2017 branding

In OOH News By M4G Bureau - August 08, 2017

This tender includes OOH publicity branding covering the traditional and ambient formats for the duration of 30 days at several venues.

Bingo makes a neat cut on Bengaluru skywalk

In Campaigns By M4G Bureau - August 03, 2017

The innovation was executed by OOH firm IKON, while the media was provided by Pioneer Publicity.