Natgeo, OAAA build mass awareness on protection of endangered species

In Digital OOH By M4G Bureau - May 31, 2017

On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated content.

TIMDAA retains ISO:27001 certification

In OOH News By Satarupa Chakraborty - March 02, 2017

The certification protects against possible vulnerability (physical and logical) in software application, hardware and firewalls. All information within TIMDAA is protected by policies and procedures, to ensure adherence to the benchmarked standards.

Kinetic propagates Earth Day through the OOH way

In OOH News By Satarupa Chakraborty - April 26, 2016

Kinetic chose to switch off lights of live billboards towards protection of environment on this Earth Day.

OAAWB is working towards protecting the rights of media owners : Arup Choudhury

In OOH News By Nabamita Chatterjee - March 21, 2016

Speaking at East Talks OOH conference in Kolkata, Arup Choudhury, Secretary, OAA West Bengal shares how the association is taking key initiatives to transform the outdoor industry scenario.

Members must prove paid tax to come on board IOAA's website: Indrajit Sen

In OOH News By Satarupa Chakraborty - October 24, 2015

With much anticipation in the outdoor circuit for a while, an MoU has been finally signed between IOAA and AAAI for the benefit of both the parties. The objectives will be simple at the start in order to ensure removal of illegal media and protecting the interest of media owners and agencies.

Dr. Fixit wraps Mumbai Metro to promote'Freedom from Leakage'

In Campaigns By Nabamita Chatterjee - August 20, 2015

The brand campaign aims to encourage commuters to protect their homes from'Damp Walls, Damp Ceilings, No Rising Dampness, No Cracks and No Leakage'.

Outdoor industry must protect the beauty of Bengaluru city: BBMP Commissioner

In Viewpoints By M4G Bureau - September 10, 2014

In recent times, the Bruhat Bengaluru Mahanagara Palike (BBMP) has taken strident steps to regularise the outdoor media advertising in the city of Bengaluru. M Lakshminarayana, Commissioner of BBMP, firmly believes the industry has a vital role in preserving the beauty of the city. The Commissioner shares the civic body's outlook on outdoor media advertising in an interview with Rajiv Raghunath of Outdoor Asia. Edited excerpts:

Dr. Fixit protects auto passengers from rain

In OOH News By Bhawana Anand - August 13, 2014

MOMS has branded over 1,000 autos in the western suburbs of Mumbai with the brand message'Paani Roke'

HDFC Life clicks on OOH activity to promote new plan

In OOH News By Bhawana Anand - September 02, 2013

The brand taps airports to drive home its message to TG