‘DOOH integral to media mix for movie promotions’

In Research By M4G Bureau - January 12, 2018

Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches

Atin takes Asian Games 2018 sky high on board NokScoot

In Gallery By M4G Bureau - January 09, 2018

The Ministry of Youth & Sports Affairs, Government of Indonesia, which is organising the mega sports event in Jakarta and Palembang, has opted to promote the event in different Asian countries

Atin takes Asian Games 2018 sky high on board NokScoot

In Campaigns By M4G Bureau - January 09, 2018

The Ministry of Youth & Sports Affairs, Government of Indonesia, which is organising the mega sports event in Jakarta and Palembang, has opted to promote the event in different Asian countries

Akshay Kumar tickles taste buds with Fortune edible oil

In Campaigns By M4G Bureau - December 20, 2017

Adani Wilmar having appointed Akshay Kumar as the brand ambassador for its Fortune Foods brand has launched a 360 degree brand promotion that includes a powerful OOH campaign across different cities

Nilgiris plans OOH campaign to promote Xmas offerings

In OOH News By Bhawana Anand - December 15, 2017

The brand plans to utilise the OOH medium as one of the key channels to promote their festive promotion called 'Christmas isn’t Christmas without Nilgiris’, while changing its logo into Christmas colours

Ola hits the streets to promote auto service offering

In Gallery By M4G Bureau - December 11, 2017

After rolling out its TVC, the brand initiated an innovative 15-day outdoor promotional campaign in Bengaluru and Chennai. The campaign has been planned and executed by OMI

Ola hits the streets to promote auto service offering

In Campaigns By M4G Bureau - December 07, 2017

After rolling out its TVC, the brand initiated an innovative 15-day outdoor promotional campaign in Bengaluru and Chennai. The campaign has been planned and executed by OMI

‘Fukrey Returns’ lead actors board Mumbai Metro for movie promotion

In Campaigns By M4G Bureau - December 02, 2017

The Metro stations were plastered with the move promo, wherein all kinds of media was used – from digital and static formats to ambient media. The entire event was planned by Excel Entertainment and was executed in tandem with Times OOH which holds the media rights on the Metro network

American Express highlights ‘Lifelong Rewards’ for customers

In Gallery By - October 16, 2017

OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion

American Express highlights ‘Lifelong Rewards’ for customers

In Campaigns By Bhawana Anand - October 16, 2017

OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion