Results For "Programmatic"
218 News Found
Time to enhance Hyperlocal DOOH strategies with programmatic technology
In Viewpoints By M4G Bureau - July 14, 2020
Gulab Patil, Founder & CEO of Lemma writes how programmatic technology has redefined hyper local advertising & how it’ll help brands create an effective connect in the current scenario
UAE’s Elevision takes programmatic route with TPS Engage, Broadsign Reach to reinforce SME support
In Digital OOH By Rajiv Raghunath - July 07, 2020
DOOH major’s “Support your Local Community” initiative launched in May was a big success in helping over 80 Dubai and Abu Dhabi based SMEs
‘Programmatic OOH will see exponential growth in the coming years, accelerated by Covid-19 situation’
Remi Roques, General Manager APAC, Broadsign sees scope for establishing strong partnerships and collaborations to promote programmatic OOH in India markets
AdQuick.com unveils new programmatic DOOH software for DSPs
In Digital OOH By M4G Bureau - June 25, 2020
With the help of new demand-side platform, the marketers can execute real-time campaigns with an access over 500,000 digital screens by the end of 2020
'DOOH to grow with programmatic buying becoming new normal'
In Research By Bhawana Anand - June 12, 2020
GroupM’s report ‘Brand Safety’ mentions that DOOH as a medium will grow more advanced and complex as programmatic buying becomes more commonplace
Outdoor Asia June Edition: Out Now
In OOH News By M4G Bureau - June 11, 2020
The edition takes a deep dive into the world of changing airport advertising, rural marketing and growing relevance of pDOOH in the new era of Covid19
Clear Channel Singapore launches OutSmart programmatic and smart planning tool
In Digital OOH By M4G Bureau - June 04, 2020
OutSmart Pro and OutSmart Pin will be launched on 1st July 2020.
Lemma launches “Falcon”, AI Enabled Planning Tool for DOOH
In Digital OOH By M4G Bureau - June 01, 2020
The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms
Lemma displays solidarity on digital media
In Digital OOH By M4G Bureau - April 08, 2020
A programmatic campaign was launched for 9 minutes as per the Prime Minister’s appeal in Pune
Grofers taps airport media strategically with programmatic Outdoor
In Digital OOH By M4G Bureau - March 25, 2020
Grofers’ Grand Orange Bag Day increased visibility with Xaxis, Mindshare & Lemma’s partnership