Results For "Programmatic"
218 News Found
DPAA to unveil ‘With DOOH, You Can’ campaign at Video Everywhere Summit beginning today
In Digital OOH By Rajiv Raghunath - October 13, 2020
‘With DOOH, You Can’ campaign emphasises DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility
Lemma & VIOOH partner to scale up pDOOH offerings
In Digital OOH By M4G Bureau - October 13, 2020
The strategic alliance entails Lemma’s Demand Side Platform integration with VIOOH’s network of managed media owned programmatically-enabled screens to be accessed by users
Dentsu International promotes Gautam Mehra to Chief Data & Product Officer - APAC
In OOH News By M4G Bureau - October 05, 2020
Gautam started his career 20 years ago with his entrepreneurial venture and took the role of Chief Data Officer for South Asia and has driven the groups data narrative in the sub-region in 2016
TPS Engage, art tech company d’strict craft spectacular, contextual DOOH
In Digital OOH By Rajiv Raghunath - September 14, 2020
The two companies are now offering their clients a unique opportunity to combine exceptional visuals with dynamic delivery technology
Top CMOs to address DPAA’s Video Everywhere Summit on Oct 13-15
In OOH News By Rajiv Raghunath - September 09, 2020
Summit to be live streamed; content pillars include omnichannel & programmatic, diversity & inclusion, globalisation of media & brands
Verizon Media partners Broadsign to extend programmatic omnichannel offering
In Digital OOH By Rajiv Raghunath - September 02, 2020
Verizon Media’s programmatic DSP integration with Broadsign Reach’s programmatic DOOH SSP enhances the omnichannel media buying experience
US pDOOH ad spending will double in 2020, but remains experimental
In Research By M4G Bureau - August 18, 2020
The e-marketer report states that programmatic DOOH ad spending is starting to grow, but from a small base
Foodpanda Philippines uses traffic, weather signals to run contextual DOOH programmatic campaign
In Digital OOH By M4G Bureau - July 28, 2020
The campaign was executed by DOOH adtech company Moving Walls with Metropolis Media
Microsoft promotes its cloud computing software via pDOOH campaign
In Digital OOH By M4G Bureau - July 21, 2020
The campaign has been deployed at Dubai’s International Financial Centre in order to target professionals
Moving Walls & TPS Engage announce Global DOOH Partnership
In OOH News By M4G Bureau - July 15, 2020
As part of the initial deal, Moving Walls Group’s supply-focused subsidiary, Location Media Xchange (LMX) will enable TPS Engage’s contextual OOH marketplace to provide advertisers with global access