Results For "Programmatic"
218 News Found
75Media appoints Jan Vimal head of programmatic
In OOH News By Rajiv Raghunath - June 04, 2024
Paul Inman, MD, 75Media, says, “We felt it was the right time to bring onboard a specialist in pDOOH to help develop what will undoubtedly be a very important sales channel for our business.”
Michael Provenzano to speak on OOH going global, Jean-Christophe Conti on pDOOH 2.0 at WOO Global Congress
In OOH News By M4G Bureau - May 21, 2024
Michael Provenzano will provide a comprehensive guide to preparing for and capitalising on the growing demand for cross-border advertising placements
Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market
In OOH Solutions By Rajiv Raghunath - April 12, 2024
The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.
What automation & programmatic mean for OOH
In OOH News By Rajiv Raghunath - March 20, 2024
Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum
Remi du Preez advocates for a pixel-perfect OOH future
In OOH News By Rajiv Raghunath - March 15, 2024
Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.
LMX Connects to DoohClick’s ad management platform to expand demand opportunities
In OOH Solutions By M4G Bureau - February 29, 2024
The collaboration facilitates a seamless connection between LMX's SSP and DoohClick's CMS, allowing media owners to tap into a diverse range of programmatic advertising demand
JCDecaux launches global airport pDOOH offering
In Digital OOH By M4G Bureau - February 14, 2024
The programmatic offer provides brands and agencies access to more than 70 million monthly passengers and over 2 billion impressions across a network of over 3,000 screens operated by JCDecaux in major airports worldwide
Qatar’s Elan Media to integrate DOOH inventory with LMX SSP
In Digital OOH By M4G Bureau - January 03, 2024
Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."
Polygon's Remi du Preez to deliver Science of OOH keynote at WOO Africa Forum
In OOH News By M4G Bureau - December 19, 2023
At Polygon du Preez is building the largest network of programmatically connected digital OOH screens enabling access to an Africa-wide network for media owners, agencies and advertisers
UAE DOOH major BackLite Media to integrate inventory with LMX SSP
In Digital OOH By M4G Bureau - November 27, 2023
“This new partnership has further opened up our programmatic inventory to the rest of the world,” says Sean Gadsby, Head of Programmatic, BackLite Media