Ocean Outdoor acquires Scotland’s Forrest Media

In OOH News By Rajiv Raghunath - June 04, 2018

The deal expands Ocean’s national footprint and enhances its position as a leading large format DOOH operator in the UK, with an offering which will now include Edinburgh and Glasgow

Madison Media wins Continental Coffee media mandate

In OOH News By M4G Bureau - May 31, 2018

Madison Media won this account and will handle the duties across media – Print, TV, Radio, Cinema, OOH, Digital. The account is estimated to be Rs 25 crore per annum across all media

Large format printer market posts strong growth in Q1 2018: IDC Report

In Research By M4G Bureau - May 23, 2018

The revival in corporate spending leads to surge in demand; solvent printers dominated the total graphics market but aqueous, UV and Latex were key drivers of this growth

Graphics can augment OOH in myriad ways

In OOH Solutions By M4G Bureau - May 17, 2018

With the support of Beyond Digital Imaging (BDI), 3M Canada, Four By Eight Signs, Pattison Outdoor Advertising and 3M Canada, the Toronto Contact Photo Festival presents photos in various sign and graphic formats, including outdoor prints at the Aga Khan Park, several billboards in the city’s west, among others

Arihant Digi Prints installs EFI-VUTEk 5r

In OOH Solutions By M4G Bureau - May 17, 2018

Arrow Digital’s EFI-VUTEk 5r unit has a speed of up to 5,000 sq ft printing per hour. It is designed to offer the highest image quality at the highest rated throughput speeds along with a range of options at lowest total cost of ownership

Kerala’s SPIA to put up PVC flex recycling unit in Thiruvanthapuram

In OOH Solutions By Bhawana Anand - May 17, 2018

The recycling unit will separate the polyester fabric and PVC film and the polyester fabric can be re-used for making polyester yarn and the PVC film will be turned into granules through extrusion. The granules can then be used for making PVC pipes, sandal soles and other plastic products

Imagination Delivered adopts greener technology with EFI LED UV printer installation

In OOH Solutions By M4G Bureau - May 10, 2018

The printing firm boosts its efficiency with the environment-friendly installation to meet the upcoming demands in fleet & vehicle graphics, billboards, outdoor signage and many new materials and applications

Standard Chartered launches ‘Here for good’ global campaign

In OOH News By M4G Bureau - May 02, 2018

Standard Chartered is rolling out the new campaign messaging via TV, print and OOH; British Airways, Cathay Pacific, Emirates and Singapore Airlines flights will also carry the ads

Kerala OOH once again in line of fire on flex issue

In OOH News By M4G Bureau - April 27, 2018

The flex printing industry in the state has decided to pro-actively promote recycling of PVC banners to make useful products from it. The state has more than 1,500 flex printing units

Check out TVS Jupiter, make an informed choice: TVS Motor

In OOH News By M4G Bureau - April 24, 2018

Reiterating the philosophy of “Khudh Aazmaiye”, the campaign includes a TVC and spans across Print, Digital and OOH