Indian Railway invites bid for commercial advertisement charges on pre-printed computerised unreserved tickets

In OOH News By M4G Bureau - May 09, 2019

The last date for bid submission is on 15th May

CaratLane dangles offers on OOH ahead of Akshaya Tritiya

In Campaigns By Ria Banerjee - May 06, 2019

Spread across 12 cities, the month-long campaign has been executed in print, digital, alternative and outdoor media

Accelerate industry transformation: Jean Charles Decaux

In OOH News By Rajiv Raghunath - May 03, 2019

While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing the share to 10%

IKEA urges shoppers to walk the talk on eco care

In Gallery By - April 12, 2019

IKEA’s newest Greenwich store is reportedly its most sustainable ever. In a bid to further reduce carbon footprints, the retail brand has kicked off an outdoor campaign that re-purposes posters as directional signage, with a message that encourages people to travel to the store in the most eco-friendly way: on foot or by using public transport. The campaign has been done by Mother London.

Arrow Digital installs large format Massivit 3D printer

In OOH Solutions By M4G Bureau - April 01, 2019

With output speeds incomparable to anything else in the 3D printing industry, the Massivit 1500 printer can produce high quality 3D pieces up to 54” high, says the company

PolicyX.com introduces Virender Sehwag as its Brand Ambassador

In OOH News By M4G Bureau - March 27, 2019

The new ad campaign with new brand ambassador will be launched in the digital platform, gradually encompassing outdoor and print for publicity

OLX’s new proposition: ‘SET HAI’

In OOH News By M4G Bureau - March 27, 2019

The marketing campaign reinforces the power of smart choices and the ability to upgrade and has six ads being released across TV, Digital, Print and Outdoor

Lufthansa celebrates explorers

In Campaigns By M4G Bureau - March 22, 2019

The campaign will be designed with cross-media interlocking and engagement across online, social media, TV, print, OOH and cinema and BTL in the latter phase

90% of transit media printing is on PVC using solvent inks: Vitesh Sharma

In Gallery By - March 18, 2019

Vitesh Sharma, Country Head, HP Sign & Display spoke about the need to adopt green printing solutions by the transit media industry

Appy Fizz gets consumers to #RiseUp this summer

In OOH News By M4G Bureau - March 15, 2019

Salman Khan will feature on all brand mediums including Television, Print, Digital and OOH; while Jr. NTR will be seen on all print and OOH communications in South India