Digital OOH will gain significant ground in coming years: Tom Goddard

In OOH News By VJ Media Bureau - July 29, 2015

Speaking on the theme"Outdoor advertising in the digital world” on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, spoke about how digital OOH can be effectively leveraged for brand advertising, especially on the major highways and junctions.

OOH media networks will grow in India, says experts

In OOH News By VJ Media Bureau - July 28, 2015

Olivier Heroguelle, MD, JCDecaux India, and G K Suresh, Vice President Marketing, Foods Business, ITC, spoke on the theme'Can OOH media networks deliver higher visibility and ROI? Opportunities and challenges' at a panel discussion on day 1 of OAC 2015

White label ATM marketing opens up new OOH avenues: Anurag Nigam

In OOH News By VJ Media Bureau - July 28, 2015

Anurag Nigam, Vice President & Chief of Operations, Tata Communication Payment Solutions Ltd, presented the concept of outsourced ATMs while addressing a session on the theme'How emerging media can contribute to OOH growth'

Innovations key to OOH success, say bankers

In OOH News By VJ Media Bureau - July 28, 2015

The'Banking on OOH' session at the Outdoor Advertising Convention was addressed by Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES Bank, Jasneet Bachal, Sr VP - Group Marketing, Kotak Mahindra Bank, and Anand Dubey, VP Marketing, IndusInd Bank.

Jasneet Bachal to speak on'Banking on OOH' at OAC

In OOH News By VJ Media Bureau - July 23, 2015

Jasneet Bachal, Sr. Vice President - Group Marketing, Kotak Mahindra Bank, effectively marries brand communication with media at Kotak Mahindra Bank, with a special focus on innovations in the social media dimension.

GK Suresh, Olivier Heroguelle to speak on OOH media networks at OAC

In OOH News By VJ Media Bureau - July 16, 2015

G K Suresh, Vice President Marketing, Foods Business, ITC Limited, and Olivier Heroguelle, Managing Director, JCDecaux Advertising India Pvt Ltd will speak on the theme'Can OOH Media Networks Deliver Higher Visibility & ROI? Opportunities & Challenges'

Rajat Mehta, Karthi Marshan, Anand Dubey to speak on'Banking on OOH' at OAC

In OOH News By VJ Media Bureau - July 15, 2015

Rajat, President & Country Head, YES Bank, Karthi Marshan, Sr. EVP & Head - Group Marketing & Principal Nodal Officer Kotak Mahindra Bank, and Anand Dubey, Vice President & Associate Marketing Partner, IndusInd Bank, will make presentations on how OOH works for the banking industry, and discuss their expectations from the OOH industry

Anupriya Acharya to speak at OAC on how OOH can attract more ad monies

In OOH News By VJ Media Bureau - July 13, 2015

Anupriya Acharya, Group CEO, ZenithOptimedia India, is an eminent media professional with 20 years of experience in media agencies across India and Singapore. Prior to this role, she has also held positions of President - The Media Edge, India; CEO - Aegis Media, Singapore; and Leader - Team Unilever, South Asia at Mindshare.

Tom Goddard to speak on real-time OOH advertising at OAC

In OOH News By VJ Media Bureau - July 01, 2015

Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, will provide a global perspective on how new technologies are transforming OOH advertising

Embrace innovation, technology to enhance TN market attractiveness: Avinash Swamy

In OOH News By Soneeta Sethi - May 12, 2015

Avinash Swamy, Vice President, Streettalk Connect, addressed a session on'What will it take for media partners to plan big for OOH in Chennai & rest of Tamil Nadu?' at the Tamil Nadu Talks OOH! Conference