Celebrate excellence, says Siddharth Anand, GM – Marcom, Havells India who joins OAA 2023 Jury

In OOH News By M4G Bureau - May 26, 2023

“OAA is an ideal platform for recognition of works of excellence,” states Siddharth

ideacafe.agency appoints Y Srinivas Raju as Chief Strategy Officer

In OOH News By M4G Bureau - May 08, 2023

Srinivas Raju was earlier with Posterscope India as Head of Data & Insights

Podhigai Ads wins exclusive Kochi Metro train branding rights up to 7 years

In OOH News By M4G Bureau - April 11, 2023

The exclusive advertising rights include metro train’s interior and exterior branding options which include exterior coach full wrap, interior panels options like posters, stickers and digital screens and many more

Y Srinivas Raju, Head of Data & Strategy, Posterscope India moving on

In OOH News By M4G Bureau - March 31, 2023

Srini has had a decade long stint with the company

‘It pays to go big on diversity of talent’

In Viewpoints By - December 27, 2022

The OOH industry needs change-makers, people who have a larger vision and the skills to articulate and communicate that vision, writes Fabian Trevor Cowan, Founder of 1BB & an Independent D/OOH Consultant. Fabian was earlier Country Head of Posterscope India, the specialist agency that he was associated with as early as 2011.

‘Ad spends likely to get double digit boost as festive cheer returns’

In OOH News By Rajiv Raghunath - October 19, 2022

Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director, Posterscope India.

Fabian T. Cowan joins hands with NU Media Founder Nilesh V. Kadam to launch 1bb

In OOH News By Rajiv Raghunath - August 04, 2022

1bb will reach out to brands and agencies alike, supporting their OOH initiatives from a creative construct; plans afoot to also focus upon talent & innovation for OOH.

World Out of Home Organization launches Global Guidelines for OOH Audience Measurement

In OOH News By Rajiv Raghunath - June 13, 2022

The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.

Toolstation, krow Group present awarding winning ‘The World’s Most Supportive Poster’ on Ocean’s Liverpool Media Wall

In OOH News By Rajiv Raghunath - March 23, 2022

The campaign was unveiled for seven days from March 21 on Ocean’s mammoth Liverpool Media Wall which is positioned directly opposite Lime Street Station, captures the attention of construction workers as they arrive in the city for work.

Former key Posterscope India executives launch boutique OOH/DOOH SaaS firm Mantaray Digicom

In OOH Solutions By N Jayalakshmi - February 25, 2022

Robin Gupta, Vineet Sharma and Sumit Goswami have set up Mantaray Digicom that offers an end-to-end adtech platform for OOH.