EDMC signs MOU with SDMC to replicate OOH policy

In OOH News By Bhawana Anand - August 30, 2018

EDMC will consult SDMC on various OOH related matters such as tenders, media formats, and media pricing

BBMP approves new ad policy, bans hoardings in city

In OOH News By M4G Bureau - August 29, 2018

The draft policy provides for advertising on bqs, skywalks, public transit stations, pre-defined areas in the city, pedestrian zones, street furniture, public parks, etc.

Bengaluru OOH staring at likely policy paralysis

In OOH News By Bhawana Anand - August 23, 2018

Media owners in the city see no rationale in going for an entirely new ad policy considering that the ad policy was amended in 2016 in keeping with the market conditions

BBMP ad policy likely to submitted by Aug 31

In OOH News By M4G Bureau - August 22, 2018

BBMP will submit its advertisement policy by August 31 after finalising it by August 23 and getting necessary clearance from the state government

Karnataka HC hearing on hoardings issue coming up

In OOH News By M4G Bureau - August 08, 2018

BBMP council apparently seeking time to bring in new ad policy on the lines of Delhi Advertisement Policy

BBMP to confer with industry on draft ad policy

In OOH News By Bhawana Anand - August 03, 2018

The civic body has sought the industry’s comments on a draft outdoor advertising policy; the media owners have apparently shared their perspectives on the draft policy, which will be discussed in the meeting on Aug 7

‘OOH can play a key role in Mumbai city beautification’

In Viewpoints By Nimisha Shah - July 13, 2018

The Mumbai OOH landscape is at the threshold of sweeping changes. The Municipal Corporation of Greater Mumbai (MCGM) circulated for review the Policy Guidelines on the Grant of Permission for Display of Sky-Signs and Advertisement under Section 328 & 328 A of MMC Act 1888. Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city

‘We want Noida to become a major OOH destination’

In Viewpoints By Bhawana Anand - June 25, 2018

After more than a year of losing out on OOH revenues, Noida Authority is now bent upon transforming the outdoor scenario of the city by introducing a new policy which aims to regulate the advertising business and bring value to the advertisers, says Rakesh Mishra, Additional CEO, Noida Authority

IRSDC chief SK Lohia to address OAC 2018 on OOH opportunities at redeveloped stations

In OOH News By M4G Bureau - June 14, 2018

Sanjeev Kumar Lohia (IRSE-1987) is MD & CEO of the Indian Railway Stations Development Corporation (IRSDC), leading the world’s largest Transit Oriented Development (TOD) and PPP programme

MHOA meets BMC to discuss draft ad policy

In OOH News By Bhawana Anand - June 07, 2018

The industry body is hopeful that the civic body will consider the suggestions put forth on finetuning certain provisions of the draft policy