Data, technology & value for money: key factors for OOH in 2021

In OOH News By Bhawana Anand - January 21, 2021

Leading OOH specialist agency heads unravel game changing factors for the OOH industry in crucial year 2021

Madison Media wins Media AOR for RSH Global Private Limited

In OOH News By M4G Bureau - October 01, 2020

The account was won in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.

Muthoot Finance plans wide-spread OOH campaign to promote ‘Muthoot Ayush Gold Loan’ scheme

In Campaigns By M4G Bureau - August 27, 2020

The brand has partnered with Platinum Outdoor for impactful reach in southern towns/cities

‘Skillful tools, reliable data & traffic movement info are essential to gain clients’ trust back on OOH medium’

In Viewpoints By Bhawana Anand - July 01, 2020

Dipankar Sanyal, CEO, Platinum Outdoors, shares that the firsthand experience of rolling out multicity campaigns in the pandemic scenario

Kotak Mahindra Bank tests OOH waters with pilot campaign

In Campaigns By M4G Bureau - June 24, 2020

The brand strategically employs OOH media by targeting key, high-impact locations in Mumbai under phase 1 of Unlock initiative

Dollar Industries enhances new identity through wide-spread OOH campaign

In Campaigns By M4G Bureau - June 22, 2020

Vinod Kumar Gupta, MD, believes that OOH media will effectively contribute to their communication campaign as it has amazing traction across traffic junctions, market places and transit venues like airports and railway stations

Specialist agencies gearing up to tackle new business challenges across India markets

In OOH News By M4G Bureau - May 18, 2020

OOH leaders representing India’s top specialist agencies weigh in on ‘Tackling the challenges of rebuilding business in the face of the Covid-19 crisis’

‘Focus on the positive changes taking place’

In Viewpoints By M4G Bureau - April 13, 2020

“We are becoming more collaborative,” asserts Dipankar Sanyal, CEO, Platinum OOH

It’s work from home for Out-Of-Home

In OOH News By Bhawana Anand & Pray Jani - March 18, 2020

Teams have been given work from home option, essential kits

MP Tourism empanels 4 specialist agencies for OOH promotions

In OOH News By Bhawana Anand - January 15, 2020

These agencies will handle the complete outdoor & BTL planning, buying and execution across several touchpoints