Australian retail media pioneer Cartology advances retail media network with Broadsign

In Digital OOH By Rajiv Raghunath - June 15, 2022

Cartology taps OOH advertising platform to advance content management and delivery for digital displays across Woolworths retail locations.

Ultraleap’s touchless tech available on BrightSign platform

In Digital OOH By Rajiv Raghunath - June 09, 2022

Touchless tech now optimised to work on BrightSign’s XT1144 media player for more immersive experiences

Clear Channel Outdoor's rebooted bus shelters allow brands to drive consumer action, social media engagement

In OOH News By Rajiv Raghunath - June 03, 2022

Showcase Shelters provide immersive, tailored advertising experiences that engage consumers at eye level with creative brand presentations and an array of engagement opportunities, including activating via QR codes and sharing images and hashtags that drive action across social platforms.

Broadsign expands pDOOH portfolio in the US & Australia

In Digital OOH By Rajiv Raghunath - June 01, 2022

Ad tech company rebrands Campsite DOOH demand-side-platform (DSP) as Broadsign Ads, extends platform to support new regional markets

Pond’s Super Light Gel making waves

In Campaigns By M4G Bureau - May 26, 2022

Rapport has executed this innovative 3D billboard campaign for Pond’s using Zen Digital’s Broadcoasters platform.

JCDecaux launches DOOH e-learning platform in Australia

In Digital OOH By M4G Bureau - May 23, 2022

JCDecaux Academy, an industry-first, market-leading, supplier-agnostic programme, is designed to foster understanding and awareness of the power of DOOH advertising.

Swiftmile teams up with Place Exchange for programmatic options

In Digital OOH By Rajiv Raghunath - May 23, 2022

Swiftmile deploys light electric vehicle (LEV) charging platforms for scooters, e-bikes, and e-mopeds, coupled with a DOOH network

Promoflex takes up Associate Sponsorship of OAC 2022

In OOH News By M4G Bureau - May 19, 2022

“OAC being one of the best platforms for the outdoor advertising community and has helped us throughout these years to network with industry leaders and promote our new and innovative products,” says Karan Kapoor, Project Director of Pioneer Aluminium (P) Ltd

OOH marketplace platform DOmedia to share real-time inventory data API with media operators

In Digital OOH By M4G Bureau - May 16, 2022

The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform and Billboardsin.com

‘100%, real-time ad verification is a competitive advantage for OOH’

In Viewpoints By Rajiv Raghunath - May 12, 2022

Carlos Viladevall Passola, Founder & CEO of OOH TRACE, an independent outdoor advertising, proof-of-posting/proof-of-play verification platform, says, “We are born with a global ambition”. Carlos highlights the platform’s unique strengths in an interview with Rajiv Raghunath.