Results For "Platform"
318 News Found
Vodafone UK appoints Leo Burnett
In OOH News By M4G Bureau - January 19, 2024
The agency will create a distinctive long-term platform for the brand, developing all ATL and digital comms.
Retail media platform Zitcha, Axonet announce new partnership to enhance C-store shopper engagement and experiences
In OOH News By M4G Bureau - January 12, 2024
Pioneering C-store retail media network, Axonet has found a way to harness the previously untapped wealth of convenience store shopper data, and is now collaborating with retail media platform Zitcha to provide a compelling offering for CPG brands and C-store retailers.
‘OOH is an important channel to connect with corporate audiences’
In Gallery By - January 09, 2024
MediBuddy is the preferred healthcare and wellness partner to 700-800 corporates in India. In keeping with this, the digital healthcare platform requires to create a highly localised awareness of its service offerings. Saibal Biswas, SVP & Head of Marketing, Partnerships and PR, MediBuddy talks about the brand’s OOH approach to building this awareness, in conversation with Rajiv Raghunath.
Avinashi Outdoor Advertising takes up sponsorship of Cocktail & Dinner at 2nd South India Talks OOH conference
In OOH News By M4G Bureau - January 05, 2024
The OOH firm’s leadership views the conference as a strong platform for building industry collaborations for leveraging the new growth opportunities.
‘Top-of-the-mind recall critical for demand generation, supply management’
In Gallery By - January 02, 2024
Saibal Biswas, SVP & Head of Marketing , Partnerships and PR, MediBuddy talks about the digital healthcare platform’s approach to brand building, engagement with suppliers, and making MediBuddy services affordable and accessible to a billion Indians in an exclusive interview with Rajiv Raghunath. Presenting Part 1 of the interview.
Israel-based tech company Perion acquires leading global full-stack DOOH platform Hivestack
In OOH News By Rajiv Raghunath - December 12, 2023
Transaction allows Perion to be at the forefront of the fast-growing DOOH channel, further diversifying its offering and expanding its global footprint
Marketing lessons for success
In Viewpoints By M4G Bureau - December 11, 2023
Marketing expert Sandro Okropiridze, Co-Founder & CEO, STORI, an AI-powered martech platform shares his perspectives on marketing tactics in a challenging economic environment
Mobile app CMC Invest launches multi-channel campaign in Singapore to amplify its ‘radical transparency’ assurance
In Campaigns By M4G Bureau - December 05, 2023
Alongside Grab and Media360, the launch of CMC Invest reaches consumers through OOH displays, Grab ads, social media platforms, MRT station door ads, and in-person activation gifting.
COLES 360 supercharges retail screens through Broadsign
In Digital OOH By Rajiv Raghunath - November 22, 2023
Over the coming months, Coles will migrate approximately 600 panels onto the Broadsign platform
DDX Asia expo: Building an ecosystem approach to digital display solutions business
In Gallery By - November 15, 2023
Vasant Jante, Managing Director of VJ Media Works, talks about the imperative of creating a platform for buyers & sellers of digital display solutions that are architected for retail and OOH businesses, in conversation with Rajiv Raghunath. The inaugural edition of DDX Asia expo will be held at Nehru Centre in Mumbai on Dec 8-9.