“OOH Expo is extremely important and invaluable in terms of what it can do for the industry”

In OOH Solutions By N Jayalakshmi - December 09, 2021

Noomi Mehta, Chairman, IOAA and Chairman of The Board Selvel One Group, tells Media4Growth why the OOH industry today needs a platform like the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022.

Sapphire Media Services takes up ‘Powered By’ sponsorship of India Talks Conference

In OOH News By M4G Bureau - December 08, 2021

Sahil Mangla, Director of Sapphire Media Services, feels the conference is a much needed opportunity to bring together the OOH industry on a common platform and chart the path ahead after a challenging period.

Music & media tech company Stingray in pact with Hivestack for programmatic audio OOH

In OOH News By Rajiv Raghunath - November 30, 2021

The integration of Stingray's proprietary streaming media player into Hivestack's suite of supply side technology, including the Ad Server and Supply-side Platform (SSP) will allow for AOOH inventory to be available programmatically for the first time in Canada

pDOOH platform Adomni records 1,200% revenue growth

In OOH News By Rajiv Raghunath - November 17, 2021

Much of the growth in ad revenues are from front digital ad buyers who historically have not planned or bought DOOH, states an Adomni release

Broadsign appoints Jonny Richardson as Director, Business Development, APAC

In OOH News By M4G Bureau - November 11, 2021

Richardson will help drive Broadsign’s pDOOH strategy forward, with a particular focus on the local rollout of ad buying platform Campsite

Ultraleap launches its fifth-generation hand tracking platform Gemini

In Digital OOH By Rajiv Raghunath - October 28, 2021

New software will power touchless interactive kiosks

Primedia Outdoor to access LMX platform for audience metrics in 7 African markets

In Digital OOH By M4G Bureau - October 11, 2021

The metrics will be used for Prime Outdoor DOOH inventories in Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia

US-based Starlite Media onboards Quividi Audience Measurement Platforms

In Digital OOH By Rajiv Raghunath - October 04, 2021

Starlite has now decided to equip its growing digital network of ultra-large format hi-bright displays with Quividi’s platforms (AMP Outdoor and AMP Indoor)

Spanish luxury fashion house Balenciaga blurs real with Unreal in cross-platform game ‘Fortnite’

In OOH News By M4G Bureau - September 27, 2021

The Fortnite characters and Outfits are used to create spectacular real-world immersive 3D billboard experiences.

Swiftmile selects Quividi's AMP Outdoor to provide DOOH impressions, audience intelligence in Miami

In OOH News By Rajiv Raghunath - September 24, 2021

Swifmile deploys light electric vehicle charging platforms for scooters, e-bikes, and e-mopeds coupled with outdoor digital displays