Results For "Planning"
217 News Found
Vistar Media releases Version 6.0 of Demand Side Platform
In Digital OOH By Rajiv Raghunath - February 23, 2022
Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands
Reimagining Urban India, thrust on Tier 2 & 3 city development – new vistas for OOH
In OOH News By Rajiv Raghunath - February 02, 2022
Finance Minister Nirmala Sitharaman has underscored the need to nurture the mega cities and their hinterlands to become current centres of economic growth
OMIG releases playbook on shared learnings from running creative, innovative OOH
In OOH News By M4G Bureau - November 24, 2021
The playbook offers a perspective on the strategies used by the marketing innovators in planning and executing their campaigns to drive efficient outcomes
Havas Creative Group India appoints Debopriyo Bhattacherjee as EVP & Planning Head – North
In OOH News By M4G Bureau - September 29, 2021
In his new role, Debo will be responsible for providing strategic guidance to Havas Creative with a special focus on all brands of Reckitt and a portfolio of brands from the Dabur stable.
Unauthorised advertising rears its ugly head on Mumbai expressway
In OOH News By M4G Bureau - September 28, 2021
MMRDA is reportedly planning to take action against the agency responsible for placing unauthorised ad displays on the back of traffic direction boards.
Carat India wins media mandate for SUGAR Cosmetics
In OOH News By M4G Bureau - September 24, 2021
As per the mandate, the agency will oversee media strategy, planning and buying for the total portfolio of SUGAR Cosmetics.
dentsuMB wins mainline advertising mandate for TVS Raider in India
In OOH News By M4G Bureau - September 23, 2021
As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India.
Programmatic DV360-enabled campaign debuts in the Philippines
In Digital OOH By Rajiv Raghunath - September 09, 2021
Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on four iconic screens in Metro Manila.
BMTC planning for more ad revenue streams
In OOH News By M4G Bureau - August 26, 2021
Dr Reju M T, Managing Director, Bangalore Metropolitan Transport Corporation (BMTC) talks about non-fare revenue growth plan.
‘This is no time to sit back, but walk that extra mile’
In OOH News By M4G Bureau - July 23, 2021
The Brand Sigma (TBS) is a full service OOH communication specialist agency that offers full range of services, from planning to execution backed by strong research, data and innovation. It is currently one of the fast-growing OOH advertising firms and one of the largest buyers of outdoor advertising space in India. Madan Seeni, CEO, The Brand Sigma shares with Media4Growth, the company’s approach to meeting client needs and how to stay relevant, agile and ahead of the curve.