Results For "Planning"
217 News Found
DDB Mudra North appoints Sumeer Mathur as Senior VP & Head - Strategic Planning
In OOH News By VJ Media Bureau - December 02, 2014
Sumeer brings to the agency an experience of over 15 years in communications across brands
DDB Dubai wins regional Porsche business
In OOH News By VJ Media Bureau - August 26, 2014
DDB Dubai will provide strategy, creative, media buying and planning services, and CRM across the 21 markets that the regional office covers
Harsha Joshi joins Dentsu Aegis Network as Executive Vice President - Group Trading
In OOH News By Nabamita Chatterjee - August 05, 2014
Harsha Joshi is an industry veteran who brings with her over 23 years of experience in media buying and planning, branded content and media audit and advisory
DDB Mudra Group reconstitutes Executive Board
In OOH News By VJ Media Bureau - July 28, 2014
DDB Mudra Group has announced the re-constitution of its executive board and the creation of the group creative council and the strategic planning council
OAC 2014: Team Sapphire wears the crown of'Young Outdoorians'
In OOH News By VJ Media Bureau - July 10, 2014
OAC 2014 gave emerging outdoor professionals the opportunity to showcase their media planning skills for the FMCG industry through a unique'Young Outdoorians' contest
Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell
In OOH News By VJ Media Bureau - July 09, 2014
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and (vi) Technology in Planning (including new ways of measurement)
Milestone Brandcom launches measurement matrix Milestone Optimizer
In OOH News By VJ Media Bureau - June 13, 2014
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a holistic planning solution
'Our budgets are based on the strength of ideas'
In Viewpoints By M4G Bureau - May 14, 2014
Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:
Laqshya Media Group unit extends Dubai BQS contract
In OOH News By VJ Media Bureau - April 09, 2014
The company is planning to install vending machines at bus shelters for additional advertising space.
'Geo targeting & scientific planning will maximize reach in cities'
In Viewpoints By M4G Bureau - March 06, 2014
Rohit Tandon, Head -- Mobility Business Unit (MBU), Karnataka Circle, Tata DOCOMO, shares with Outdoor Asia, the brand's approach to the out-of-home medium in the state of Karnataka and what can make the brand spend more on this medium in this region.