Results For "Planning"
217 News Found
Orango Solutions wrests exclusive rights at Udaipur airport
In OOH News By Bhawana Anand - November 23, 2017
The media owning firm having won the advertising rights at the airport for 10 years is planning to install top quality media formats that readily connect with the air travelers, many of whom are tourists and guests at high-profile weddings
Madison Media bags Viacom18 mandate for all its lines of business
In OOH News By M4G Bureau - November 22, 2017
The agency will be handling the media planning and buying duties for the entire gamut of brands that offers multi-platform, multi-generational and multicultural brand experiences to 500mn+ Indians across 8 languages
Intex’s Dhiraj Kapoor to share brand perspective on Delhi NCR market
In OOH News By M4G Bureau - November 15, 2017
Dhiraj Kapoor, Head - BTL Marketing, Intex Technology drives media planning, key account management, program management, interactive marketing, creative development, media planning and buying, channel management
Urban design expert Manu Mahajan to speak at Delhi NCR Talks OOH Conference
In OOH News By M4G Bureau - November 15, 2017
Manu has more than 15 years of consulting experience in projects of Urban Design, Heritage Management and urban planning projects. He will be addressing the conference on the theme ‘How OOH industry could play a catalytic role in urban renewal & beautification’
Total reinforces the ‘Quartz’ promise to keep motor engines young
In Campaigns By M4G Bureau - November 09, 2017
The OOH campaign has been rolled out in 15 cities, across 550 vantage points and 23 malls. Total aims to connect with 50+ million people. The brand is also planning activation and felicitation programmes this month
Punjab outdoor advertising policy to be unveiled soon
In OOH News By M4G Bureau - October 23, 2017
The state government is planning to increase ad tax revenues several fold; Minister Navjot Singh Sidhu expects that the city of Ludhiana alone will yield ad tax revenues of Rs 100 crore
Sudden ban on flex creates havoc in Chhattisgarh
In OOH News By Bhawana Anand - October 10, 2017
Concessionaires planning to go to High Court for a stay on ban
Patna Nagar Nigam uprooting outdoor media, plans fresh tenders
In OOH News By Bhawana Anand - September 28, 2017
The authority is planning to conduct fresh tenders for outdoor formats with pre-decided sizes, locations and structures on public & private properties
‘Media planning agencies have to be media neutral’
In Viewpoints By Bhawana Anand - September 25, 2017
Nabendu Bhattacharya, CEO & MD, Milestone Brandcom, shares his thoughts on the key measures needed for OOH to gain a larger share of the ad pie. Edited excerpts of the interview:
‘OOH has everything going for it’
In Viewpoints By Bhawana Anand - September 23, 2017
Amarjeet Hudda, COO, Laqshya Solutions believes there is nothing that outdoor medium lacks; the industry is growing at double digits and has enough science involved behind planning and buying. The only thing that the industry lacks is a common currency for audience measurement. Edited excerpts of the interview: