Results For "Plan"
657 News Found
‘There’s zero excuse for DOOH to not be an additive element to cities’
In Viewpoints By Rajiv Raghunath - May 27, 2022
Richard Malton, Chief Marketing Officer, Ocean Outdoor, UK shares his perspectives on OOH can transform cities directly or indirectly, in an interview with Rajiv Raghunath.
Can OOH be an integral part of public space design?
In Viewpoints By N Jayalakshmi - May 10, 2022
Manosh De, Urban Planning Expert at the Dubai Municipality, who has many years of experience in public space planning, sustainable development and design management, among other areas, shares with Outdoor Asia /Media4Growth, his insights on how OOH as a medium can not only elevate the urban space experience, but also serve as a touchpoint for public engagement, utility and services.
Connect OOH, Publicity Parlour craft an innovative, multi-city campaign for Vadilal
In Campaigns By M4G Bureau - May 05, 2022
Vadilal Group has invested in the two agencies the duties to manage the brand’s OOH media strategy, planning, buying, negotiation and campaign implementation
Dettol’s Swachh Bharat initiative sets sailing with Nukkad Nataks
In Campaigns By M4G Bureau - May 04, 2022
Dettol Banega Swasth India has launched Swachh Bharat Swasth Bharat Yatra to raise awareness on health, hygiene, and sanitation through a series of 90 Nukkad Nataks performed on boats across the ghats of Varanasi.
Avery Dennison fortifies its presence in India by commencing operations of state-of-the-art manufacturing facility in Greater Noida
In OOH Solutions By M4G Bureau - April 26, 2022
The operations will ramp up to full scale over the next few months; the company earlier had announced a Rs 250 cr investment for setting up its new manufacturing plant
Adtech firm Excellent Publicity plans for major tech advancements, ad agency buyout with $500k funding
In Digital OOH By M4G Bureau - April 22, 2022
Vaishal Dalal, Co-Founder & Director of Excellent Publicity, says, “With this funding, we plan to expand our serviceable territories to all metro cities in India. We also plan to invest in further developing our Programmatic Advertising and Data Analysis technology.”
OneScreen.ai takes big steps toward greening Madagascar in partnership with Evertreen on Earth Day
In OOH News By Rajiv Raghunath - April 22, 2022
OneScreen.ai is working with Evertreen to plant 10,000 trees each year in Madagascar on behalf of its employees and customers to contribute to a greener planet
‘Lemma independent SSP ensures transparency, accurate validation, efficient price discovery’
In Digital OOH By Rajiv Raghunath - April 20, 2022
Gulab Patil, CEO, Lemma turns the spotlight on the programmatic platform’s USPs and growth plan
Khushi Advertising delivers a larger-than-life marketing & media campaign for K.G.F: Chapter 2
In Campaigns By M4G Bureau - April 19, 2022
“We are thrilled to see the rise of KGF nationally and the ever-growing fan following of Rocking Star Yash across India. Along with Khushi Advertising, we planned a campaign desired to achieve and create even more excitement,” says Vijay Kiragandur, Producer – Hombale Films.
92% of marketers plan to boost their OOH budget in 2022: Study by US-based OneScreen.ai
In Research By M4G Bureau - April 14, 2022
Survey respondents are looking for alternatives to paid social as digital advertising fatigue increases among audiences, most saying OOH is perfect counterbalance