Results For "Plan"
657 News Found
Dettol's new awareness partner: Dabbawalas!
In OOH News By VJ Media Bureau - December 19, 2013
The brand ties up with Mumbai's Dabbawalas to reach out to 10,000 households with product samples planted in lunchboxes and combined it with an awareness information drive.
'Research and technology will take the medium ahead'
In Viewpoints By M4G Bureau - December 03, 2013
In a chat with Outdoor Asia, Arpita Menon, Executive VP and Head Media Planning & Buying - Star TV, shares the brand's approach to Out of Home advertising and the challenges therein. Read on…
'Just open up', says Tata Docomo and how!
In Campaigns By Bhawana Anand - November 30, 2013
'Communicate and Share' is what Tata Docomo has been trying to convey through their new brand promo'Open Up', a long duration 360 degree high-decibel campaign meant to promote their attractive new tariff plan. The OOH medium obviously played a significant role here.
Meru Cabs to offer new branding possibilities
In OOH News By VJ Media Bureau - November 21, 2013
The fleet taxi operator plans to provide new advertising platforms to brands that go beyond body wraps.
Tata Docomo urges youth to'open up'
In OOH News By MunmunSaha - October 31, 2013
'Open Up with Half Rate Calling @ Rs. 22' is the new OOH campaign launched by Tata Docomo to educate customers on their new tariff plan in rest of Maharashtra with an innovation done in Pune.
'PPP is the way forward'
In Viewpoints By M4G Bureau - October 22, 2013
Hoardings may be banned in the state of Tamil Nadu, but with a judicious mix of planning, discipline and the right approach to OOH aesthetics, there can be a win-win situation for all concerned, says Anhsul Mishra, Joint Commissioner -- Commercial Tax Enforcement, Chennai & Former Commissioner, Coimbatore Corporation.
Maruti's new OOH drive for Wagon R Stingray
In OOH News By VJ Media Bureau - September 25, 2013
Planned and executed by Laqshya Media Solutions, the campaign used 250 OOH media units across 20 cities.
DDB MudraMax to be Chief Consultants in Ludhiana
In OOH News By VJ Media Bureau - September 03, 2013
The scope of work as Chief Consultants for Outdoor Solutions involves a thorough study of the existing outdoor advertisement policy and preparation of concept plan.
HDFC Life clicks on OOH activity to promote new plan
In OOH News By Bhawana Anand - September 02, 2013
The brand taps airports to drive home its message to TG
'Need more client participation to drive OOH innovation'
In Viewpoints By M4G Bureau - September 02, 2013
Claudine Kwek, Chief Operating Officer -- Asia Pacific, Tenth Avenue, who comes with a rich experience behind her, having been the COO and CFO at different times for GroupM in China, besides being the APAC Finance Controller for JWT, among other important stints, shares her views on the group's OOH plans for India, particularly with respect to Kinetic Worldwide, one of its operating companies. Read on…