DDB Dubai wins regional Porsche business

In OOH News By VJ Media Bureau - August 26, 2014

DDB Dubai will provide strategy, creative, media buying and planning services, and CRM across the 21 markets that the regional office covers

Srishti Communications plans to double battery carts at railway stations

In OOH News By Rajiv Raghunath - August 13, 2014

These carts serve the dual purpose of transporting citizen citizens and differently abled people across railway platforms and as advertising media

Harsha Joshi joins Dentsu Aegis Network as Executive Vice President - Group Trading

In OOH News By Nabamita Chatterjee - August 05, 2014

Harsha Joshi is an industry veteran who brings with her over 23 years of experience in media buying and planning, branded content and media audit and advisory

DDB Mudra Group reconstitutes Executive Board

In OOH News By VJ Media Bureau - July 28, 2014

DDB Mudra Group has announced the re-constitution of its executive board and the creation of the group creative council and the strategic planning council

Fastrack nets OOH eyeballs with innovative outdoor goalposts

In Campaigns By Bhawana Anand - July 16, 2014

Milestone Brandcom planned and executed the innovative campaign in three cities

Budget 2014-15: Focus on physical infrastructure projects will create new OOH assets

In OOH News By Rajiv Raghunath - July 11, 2014

FM has proposed Rs 100 cr for Metro projects in Ahmedabad & Lucknow, development of airports in Tier I & II cities, and urban renewal plans which will spur city beautification projects

OAC 2014: Team Sapphire wears the crown of'Young Outdoorians'

In OOH News By VJ Media Bureau - July 10, 2014

OAC 2014 gave emerging outdoor professionals the opportunity to showcase their media planning skills for the FMCG industry through a unique'Young Outdoorians' contest

Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell

In OOH News By VJ Media Bureau - July 09, 2014

6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and (vi) Technology in Planning (including new ways of measurement)

BlackBerry unveils Z3 on OOH, plans bigger campaign

In Campaigns By VJ Media Bureau - July 09, 2014

The innovation was executed at Mahim Causeway, targeting SEC A & B audience

Milestone Brandcom launches measurement matrix Milestone Optimizer

In OOH News By VJ Media Bureau - June 13, 2014

Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a holistic planning solution