SDMC to go with record high minimum reserve price for BRT tender

In OOH News By Satarupa Chakraborty - January 10, 2017

The tender will be for 10 unipoles, 30 flag-signs and 8 toilet blocks on the BRT Corridor. The civic body plans to mop up Rs 10 crore a year from these properties.

Kinetic India to adopt Aureus software by Feb-end

In OOH News By Satarupa Chakraborty - January 10, 2017

The cloud-based exclusive planning software will assist the Kinetic India team at all stages of an OOH campaign - bringing in greater efficiency -- from planning to billing

SDMC plans 100 smart public utilities with advertising media

In OOH News By Satarupa Chakraborty - January 06, 2017

SDMC will soon float a tender to build smart utilities which will have around 300 sq. ft of outdoor advertising space each

iD brings health food on OOH table

In Campaigns By Satarupa Chakraborty - January 06, 2017

The campaign, planned and executed by Times OOH in Mumbai, is part of a 360 degree media plan integrating print, radio, digital and BTL activities

Freecharge goes to town with mobile wallet in times of cash crunch

In Campaigns By Satarupa Chakraborty - December 22, 2016

MOMS Outdoor Media Solutions has planned and executed the campaign, covering key markets Delhi NCR and Mumbai

HT Leadership Summit marks big presence on Delhi OOH canvas

In Campaigns By Satarupa Chakraborty - December 08, 2016

Steadfast Viewcom, the OOH & Experiential unit of Span Communications, was selected to plan and execute the campaign. Only premium mediums with high visibility index ratio were used for the campaign

Smartphone brand Mi checks in to metro airports

In Campaigns By Satarupa Chakraborty - December 05, 2016

The 3-month campaign, planned and executed by Times OOH, connects with the brand's high-flying target audience

SBI Life Insurance creates a buzz around'PlanoUtsav' in Gujarat

In Campaigns By Satarupa Chakraborty - November 11, 2016

Ecosys OOH fortifies the brand's presence in Ahmedabad, Surat and Rajkot

Lucknow Metro plans to invite bids for ad rights at stations

In OOH News By VJ Media Bureau - November 09, 2016

Trial runs of the first phase of Lucknow Metro are expected to begin in December

Kolkata Metro plans for exclusive station branding rights

In OOH News By Nabamita Chatterjee - November 08, 2016

Kolkata Metro Rail Corporation is looking to award complete station branding rights, branding of rakes under the'Own Your Station' scheme to boost the corporation's non-fare revenues