DMRC to introduce PSDs on Line 3, more DOOH opportunities on anvil

In OOH News By Satarupa Chakraborty - March 02, 2017

DMRC has planned for Platform Screen Doors (PSDs) with digital display panels at a few stations on this stretch which will be available for commercial advertising as well. Each PSD will be of 17.3 meters height and have 64 LCD panels.

RBL Bank reinforces'Apno Ka Bank' proposition, promotes cashless transactions

In Campaigns By M4G Bureau - February 28, 2017

MOMS Outdoor Media Solutions, planned and executed 10-15 day campaign.

Harpic goes outdoor to propel the hygiene drive

In Campaigns By Satarupa Chakraborty - February 27, 2017

The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards, bus shelters, pole kiosks and unipoles were used in tandem with the Area Prioritizer software to build the most impactful visibility for the campaign.

McDonald's consolidates outdoor business with MOMS

In OOH News By M4G Bureau - February 23, 2017

The agency is in the process of planning various campaigns for McDonald's using its bouquet of tools, while directing focus touchpoint centric and hyper-localised planning

Apex Ultima Protek steals the thunder in the outdoor

In Campaigns By M4G Bureau - February 23, 2017

MOMS Outdoor Media Solutions planned and executed the 2-3 week OOH campaign that hit the streets in 14 cities across the country, with the tagline"Baarish Aane Do” communicated in the local vernacular. The effervescent Bollywood icon Ranbir Kapoor, brand ambassador of Asian Paints' Apex Ultima Protek, featured prominently in the creatives.

Ignore technology at your own peril: Alok Jalan

In OOH News By Rajiv Raghunath - February 21, 2017

Laqshya Media Group is planning to set up an in-house tech lab even as the top management takes strident steps to create a range of digital assets, more particularly in the controlled indoor environments.

Saloni Mustard criss-crosses West Bengal with bus branding

In Campaigns By Satarupa Chakraborty - February 15, 2017

Ecosys OOH had planned and executed the transit media campaign using media on 125 buses that run on city and long-distance routes

Skywalk project on Bengaluru's T Chowdiah Road hits a roadblock

In OOH News By VJ Media Bureau - February 08, 2017

Work on a BBMP skywalk has been stalled as it is coming up where the ramp of the proposed steel bridge is to be built. The skywalk was to come up between the War Memorial and Jawaharlal Nehru Planetarium.

Taproot Dentsu appoints Farah Bashir as VP - Strategic Planning

In OOH News By Nabamita Chatterjee - February 07, 2017

Prior to joining Taproot Dentsu, Farah was General Manager - Planning at Cheil India

Canada's Pattison Outdoor enhances DOOH planning & monitoring tool

In Digital OOH By VJ Media Bureau - February 06, 2017

Pattison Outdoor Advertising has announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitnessâ„¢ Proof of Performance (POP)