Idea Cellular innovatively showcases mobile broadband offering

In Campaigns By Bhawana Anand - June 15, 2017

DDB MudraMax planned and executed the innovation and campaign.

The Social Street partners with The National Trust's'Inclusive India Initiative'

In OOH News By M4G Bureau - June 09, 2017

The agency will be handling the statutory body's advertising efforts including OOH & ambient along with planning and execution of its various on-ground activities and initiatives.

Harness new technologies, drive DOOH growth but preserve classic media: Leaders at 58th FEPE Congress

In OOH News By Rajiv Raghunath - June 09, 2017

The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the creative crown (iv) making OOH easy to plan, buy and deliver

Red FM goes live high up in the air

In Campaigns By Rajiv Raghunath - June 08, 2017

The radio channel put up a live mobile/temporary studio atop a hoarding that centred on the concept"Red FM Hawa Mein”. The highly innovative outdoor planning and execution was handled by IKON.

Vanita Keswani, CEO, Madison Media Sigma to address OAC 2017 on media planning & OOH

In OOH News By M4G Bureau - June 07, 2017

Vanita has led media for businesses in diverse categories -- from Coca Cola, Godrej Consumer Products, Pidilite, and McDonalds to Tata Chemicals, Ceat, Piramal, among others

Shashi Sinha, CEO, IPG Mediabrands India to address & moderate OAC 2017 session on media planning & OOH

In OOH News By M4G Bureau - June 06, 2017

Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport & Magna Global in India

Huawei dials into the young audience with Honor 8 Lite

In Campaigns By Bhawana Anand - June 05, 2017

Kinetic India, planned and executed the campaign that has been deployed on some 135 media units covering diverse formats

GHMC plans fresh tenders for FOB projects

In OOH News By Bhawana Anand - May 31, 2017

The authority cancelled the earlier tender for the 55 FOB BOT projects as it had generated rather lukewarm response. It is reliably learnt that some 18-19 firms had bid for 28 of the 55 FOBs.

Telangana Tourism soars sky high to beckon tourists to the state

In Campaigns By M4G Bureau - May 25, 2017

A.G Innovations partnered Telangana Tourism in planning and executing a highly impactful plane wrap-based 2-month campaign

ZEE TV creates an OOH atmosphere for'Dangal'

In Campaigns By M4G Bureau - May 23, 2017

Brandscope India planned and crafted most eye-catching innovations to promote the Zee TV world television premiere of the Bollywood blockbuster