Rajiv Rao moves out of Ogilvy India

In OOH News By M4G Bureau - July 13, 2017

Rajiv plans to pursue his passion for film making; he will continue in his current role till Sonal takes over and a smooth transition is complete

Tropicana offers a juicy proposition to consumers

In Campaigns By Bhawana Anand - July 12, 2017

The Social Street planned and executed a series of innovations for the brand in 8 Punjab cities

Jay Lin to talk about DOOH growth story in China at OAC 2017

In OOH News By M4G Bureau - July 11, 2017

Jay Lin is Investor & Director at Horizon Media China, and President of the Panda Pacific Media Group. He has served as Founding Director and Chief Planning Officer at Asia OOH Group China.

Garnier Men goes great lengths to advocate skin wellness for men

In Campaigns By Bhawana Anand - July 10, 2017

Milestone Brandcom planned and executed 2 eye-catching innovations and a multi-city campaign that powerfully communicated the efficacy of Garnier Men’s face wash product

Titan Squadron displays its exclusive collection on OOH

In Campaigns By M4G Bureau - June 27, 2017

OMI planned and executed the campaign using a mix of billboards, gantries and pillar branding, making the brand visibly profound

Posterscope launches OOHZONE media planning tool

In OOH News By M4G Bureau - June 23, 2017

The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data, mobile tracking for hyperlocal targeting, alongside many more important inputs.

Lodha Group observes World Environment Day with a unique billboard garden

In Campaigns By Bhawana Anand - June 22, 2017

MOMS planned and executed the vertical billboard garden by using some 1,000 saplings

Mamatha Morvankar, MD West, OMD India, to address OAC 2017

In OOH News By M4G Bureau - June 20, 2017

Mamatha Morvankar will speak on'What will it take for media planners to believe more in OOH?' and also participate in a panel discussion on the same theme

Emirates renews global media contract with Havas Media

In OOH News By M4G Bureau - June 20, 2017

Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments including India.

PM to inaugurate Kochi Metro on June 17, CHAMS plans best-in-class media on the network

In OOH News By Rajiv Raghunath - June 15, 2017

CHAMS Branding Solutions India Pvt Ltd that has bagged the exclusive media rights on the Kochi Metro network is gearing up to put up the most advanced digital OOH media assets on the network, in combination with well-crafted traditional formats.