Bandhan Bank partners with Madison Media again

In OOH News By M4G Bureau - August 28, 2017

After handling the Bank’s launch duties, Madison Media will now be steering the media planning & buying for the brand across communication channels.

Futek Digital introduces 360 degree digital screens inside Ambience Mall, Gurugram

In Digital OOH By M4G Bureau - August 26, 2017

The DOOH player plans to put up such media at several other consumer destinations

Prega News targets expectant mothers via plane branding, airport advertising

In OOH News By Bhawana Anand - August 24, 2017

The brand has partnered with SpiceJet to launch a series of initiatives to make air travel for pregnant women more comfortable and enjoyable

L’Oreal showcases the ‘Magic Touch’ in outdoor

In Gallery By M4G Bureau - August 23, 2017

Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days

‘We have plans to promote DOOH in a big way’

In Digital OOH By M4G Bureau - August 18, 2017

Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:

‘It has been a pleasure to deal with Indian Railways’

In Digital OOH By M4G Bureau - August 18, 2017

Shriranga Sudhakar, Managing Director, Vyoma, talks about the company’s rise as a dominant DOOH media player in the Railways sector, and the plans for the future. Edited excerpts of the interview:

McDonald’s celebrates India’s diversity quite differently

In Campaigns By M4G Bureau - August 18, 2017

DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week

'Paranavatar Shri Krishna'

In Gallery By M4G Bureau - August 17, 2017

The innovations were planned & executed by Milestone Brandcom at 12 different locations of Mumbai to depict Krishna’s life journey

Punjab Govt plans to expeditiously increase tax revenues from OOH

In OOH News By M4G Bureau - August 16, 2017

Cabinet minister Sidhu asserts that all loopholes will be plugged while ushering in a new advertising policy

BMW 5 Series slips into cruise mode on OOH landscape

In Campaigns By Bhawana Anand - August 12, 2017

The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.