FBB boards Delhi Metro Line 2 with new offerings

In Gallery By - September 19, 2017

The branding was planned by Brandscapes and executed by eg. communications which holds the Delhi Metro media rights on this line.

FBB rides DMRC

In Gallery By M4G Bureau - September 19, 2017

The branding was planned by Brandscapes and executed by eg. communications which holds the Delhi Metro media rights on this line.

FBB boards Delhi Metro Line 2 with new offerings

In Campaigns By M4G Bureau - September 19, 2017

The branding was planned by Brandscapes and executed by eg. communications which holds the Delhi Metro media rights on this line.

Imara engages young women audience in Mumbai, Bengaluru

In Campaigns By M4G Bureau - September 14, 2017

The campaign, planned and executed by Madison Outdoor Media Solutions (MOMS), was essentially directed at the e-commerce shopper universe.

Transactional data powers Mondelez’s new campaign in Australia

In Digital OOH By M4G Bureau - September 08, 2017

oOh!media launched a campaign for Cadbury Favourites using an optimised planning solution to harness real transactional data

Raymond looms large on OOH canvas in Kerala during Onam

In Campaigns By Bhawana Anand - September 08, 2017

The campaign, planned and executed by MOMS Outdoor Media Services, was aimed at the male audience in the 25-40 age group from SEC A & B groups

Myntra’s M.A.C. collection stands out in the outdoor

In Campaigns By M4G Bureau - September 07, 2017

The campaign, planned and executed by OMI, was rolled out in the Delhi NCR, Mumbai and Bengaluru markets, focusing on the female population, especially working professionals in the 25-35 age group

OOH industry should work in an integrated manner: Panel

In Gallery By - August 31, 2017

A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists

‘Unified data key to effective OOH planning’

In Viewpoints By M4G Bureau - August 31, 2017

Jim Liu, Executive Director, China Outdoor Data Corporation (CODC)talked about the organisation’s growth journey and areas of expertise in conversation with Rajiv Raghunath on the sidelines of the 58th FEPE Congress that was organised in Stockholm in June 2017. Edited excerpts:

Air Asia takes Toilet: Ek Prem Katha’s Swachh Azaadi mission sky high

In Campaigns By M4G Bureau - August 31, 2017

The airline has taken the film’s message to the audiences through in-flight and on-ground activations like innovatively placing posters on restroom doors of the airplanes, and via in-flight announcements, tent card placements at the check-in counter, etc.