‘If planned well, OOH delivers big impact’

In Viewpoints By Bhawana Anand - October 05, 2017

Van Heusen, a high-end clothing brand, took the OOH route to make an impactful brand presence in the inner-wear segment. The brand directed a sizeable share of its ad spends on OOH in Delhi NCR market. Ashish Jajoo, VP & Brand Head – Innerwear Business, ABFRL talks about the brand’s outlook on OOH advertising, in conversation with Bhawana Anand of Outdoor Asia.

Republic goes outdoor to highlight channel’s leadership position

In Gallery By M4G Bureau - October 04, 2017

Laqshya Solutions planned and executed the extensive OOH campaign that covered three key markets – Delhi NCR, Mumbai and Bengaluru

Republic goes outdoor to highlight channel’s leadership position

In Campaigns By M4G Bureau - October 04, 2017

Laqshya Solutions planned and executed the extensive OOH campaign that covered three key markets – Delhi NCR, Mumbai and Bengaluru

Patna Nagar Nigam uprooting outdoor media, plans fresh tenders

In OOH News By Bhawana Anand - September 28, 2017

The authority is planning to conduct fresh tenders for outdoor formats with pre-decided sizes, locations and structures on public & private properties

‘We are definitely in support of Digital OOH media’

In Viewpoints By Bhawana Anand - September 27, 2017

Archaic regulatory norms are cited among the key barriers to digital OOH media expansion in India. The positive development is that civic bodies like South Development Municipal Corporation (SDMC) are warming up to the idea of creating an enabling policy environment for DOOH to flourish. In a conversation with Bhawana Anand of Outdoor Asia, Prem Sankar Jha, Deputy Commissioner, SDMC spoke about the body’s outlook on DOOH media. He also touched upon the various new initiatives planned by the authority to boost OOH advertising in the city. Edited excerpts of the interview:

Delhi NCR Talks OOH Conference to held in Gurugram on November 17

In OOH News By M4G Bureau - September 25, 2017

The conference entitled ‘Propelling Delhi NCR OOH to a new growth plane’ has been planned in keeping with the growing significance of the Delhi NCR OOH market for all industry stakeholders.

‘Media planning agencies have to be media neutral’

In Viewpoints By Bhawana Anand - September 25, 2017

Nabendu Bhattacharya, CEO & MD, Milestone Brandcom, shares his thoughts on the key measures needed for OOH to gain a larger share of the ad pie. Edited excerpts of the interview:

‘OOH has everything going for it’

In Viewpoints By Bhawana Anand - September 23, 2017

Amarjeet Hudda, COO, Laqshya Solutions believes there is nothing that outdoor medium lacks; the industry is growing at double digits and has enough science involved behind planning and buying. The only thing that the industry lacks is a common currency for audience measurement. Edited excerpts of the interview:

Starcom India wins Lenskart media duties

In OOH News By M4G Bureau - September 21, 2017

Starcom’s ROI centric planning approach through its state-of-the-art TARDIIS was seemingly the clincher

Data will lend compelling dimensions to DOOH, says expert

In Digital OOH By M4G Bureau - September 20, 2017

Jenny Smith, Global Creative Director of Maxus asserts that DOOH will deliver most when planned in relation to a wider communications mix